From window to sales floor

Retail digital signage.Your next campaign.
In the right place.

Window-facing displays and in-store screens, chosen for the light, sightlines, and layout of your space. Bring hardware, installation, and content management together with CrownTV.

Plan Your Retail Screens Explore Our Work

Retail digital signage at LeSportsac’s SoHo flagship: a portrait campaign display above the merchandise — **LeSportsac · SoHo flagship**Digital campaign display on the sales floor · CrownTV project photography

01 / Window

Stand up to daylight.

Match brightness to the storefront’s real sun exposure.

02 / Interior

Fit the store design.

Choose scale, orientation, and mounting around the fixtures.

03 / Content

Keep the campaign together.

Plan coordinated creative for the window and sales floor.

What is retail digital signage?

Retail digital signage is a network of commercial-grade displays installed in stores — windows, end-caps, video walls, BOPIS counters, and wayfinding — connected to a central CMS so creative can be swapped across one boutique or a 150-store chain in seconds. CrownTV ships the displays (indoor 4K, high-brightness window, weather-ready outdoor, and narrow-bezel video wall), installs them nationwide, and runs the Dashboard. L'Occitane has run CrownTV across 150+ stores since 2019; typical multi-store rollouts pay back inside year one for chains of 25+ doors.

LeSportsac SoHo storefront with two high-brightness window displays visible through the glass.

Retail in the wild

Sun-readable high-brightness window-series window panels — installed, scheduled, and refreshed network-wide from one Dashboard.

Trusted across retail programs since 2012

The problem

Most retail signage rollouts ship with three vendors and one store that doesn't work on opening day. Display reseller, installer, software, and content team — all separate engagements, all blaming each other when something slips. CrownTV runs every lane under one contract so the storefront is live when the doors open. Planning a chain-wide program? Start with our retail rollout playbook and per-store pricing.

Price it in 30 seconds

What will retail digital signage cost for my store?

Indoor Storefront window Outdoor

Screen size

How many screens

$3,450 installed

Commercial 4K UHD display
Wall, menu or tilt mount
CrownTV media player
Professional installation
First year of content software

From our published per-screen prices. Typically installed 5–7 business days after the paid invoice, sooner available.

Email me this estimate

Or call (347) 410-6890. A person replies within 2 business hours.

Real installed budgets

What a retail store costs, installed

Three worked examples built only from our published per-screen prices. Each price covers the commercial display, mount, media player, licensed install and the first year of software. Software after year one is $20/screen/month; installs typically land 5–7 business days after the paid invoice.

Single boutique

1 × Storefront window (Samsung OM55B package)from $3,950
1 × 55″ register back-wall screen$3,450

2 screens, installedfrom $7,400

Software from year two: $40/month.

Mid-size store

1 × Storefront window (Samsung OM55B package)from $3,950
1 × 65″ entrance / campaign wall$4,550
2 × 43″ endcap screens$6,300
1 × 32″ cash-wrap loyalty screen$2,950

5 screens, installedfrom $17,750

Software from year two: $100/month.

10-store rollout

10 × the single-boutique kitfrom $74,000
One project plan, one Dashboard, one contractincluded

20 screens across 10 storesvolume pricing

List-price math before volume pricing. Rollouts run in batches of 5–25 stores per week.

Per-screen ladder: 32″ $2,950 · 43″ $3,150 · 55″ $3,450 · 65″ $4,550 · 75″ $4,950 · 85″ $5,850 · 98″ $9,950. Window package from $3,950. Outdoor and video walls are quoted per site.

What we deliver

Digital signage for retail — services we deliver

One contract covers hardware, software, install, content design, and 24/7 monitoring across digital signage retail stores nationwide. Pick the line items you need or take the full turnkey bundle.

Storefront window installs
Sun-readable high-brightness window-series panels mounted in the window — engineered for visibility through direct daylight.
In-store wall and end-cap installs
indoor 4K commercial displays 4K panels at end-caps, brand walls, and back-of-store fixtures — campaign swaps scoped per region.
Flagship video wall builds
Narrow-bezel video walls — flagship-grade canvases for hero brand storytelling.
BOPIS pickup screens
Order-number and pickup-instruction boards at the pickup counter — Dashboard-managed unless a custom feed is scoped.
Wayfinding and queue boards
Section markers, fitting-room queueing, and category directories for stores with 10,000+ sq ft footprints.
Multi-store rollout PMO
Single project plan across 50, 150, or 500+ locations — sequenced by GC schedule, batched by installer region.
Brand-true content design
Visual merchandising creative built to your brand kit — windows, end-caps, queue boards, video-wall hero loops.
24/7 monitoring and SLA
Dedicated account manager, 2-hour urgent response, 48-hour media-player replacement, on-site dispatch via local installers.

Why CrownTV

CrownTV vs. typical multi-vendor rollouts

Most retail signage RFPs end up as three vendors and a missing accountability owner. We run all four lanes — hardware, install, software, content — under one contract.

CrownTV vs. typical multi-vendor rollouts — feature comparison
	CrownTV (turnkey)	Typical SI / multi-vendor
Per-location install timeline	5–7 business days after the paid invoice	Separate lead times for the display, installer, and software vendors
Number of contracts	One — hardware, install, software, and content	Three to five — display reseller, installer, CMS, content shop
Single accountability owner	Dedicated PM — one phone number for the entire program	Project manager you hire (or do yourself)
Hardware + install bundling	commercial panels shipped, installed, and certified together	Display reseller ships; installer schedules; you mediate
Multi-location coordination	Single project plan across 50 states — proven on 150+ L'Occitane stores	Per-location procurement, often outsourced again per region
SLA on hardware	48-hour media-player replacement at no charge during contract	Manufacturer RMA — 5–15 business days, often paid
US-based 24/7 support	Dedicated account manager + 2-hour urgent response	Tier-1 ticket queue, often offshore
Content design included	Brand-true creative for windows, end-caps, video walls	Hire a separate creative agency or do it in-house
Pricing transparency	Itemized quote — hardware, install, SaaS, content lines	Bundled SOWs with line items obscured
Commercial-display install crews	Commercial-display trained, in all 50 states	Installer pool varies — certifications optional

Per-location install timeline
CrownTV (turnkey)
5–7 business days after the paid invoice
Typical SI / multi-vendor
Separate lead times for the display, installer, and software vendors
Number of contracts
CrownTV (turnkey)
One — hardware, install, software, and content
Typical SI / multi-vendor
Three to five — display reseller, installer, CMS, content shop
Single accountability owner
CrownTV (turnkey)
Dedicated PM — one phone number for the entire program
Typical SI / multi-vendor
Project manager you hire (or do yourself)
Hardware + install bundling
CrownTV (turnkey)
commercial panels shipped, installed, and certified together
Typical SI / multi-vendor
Display reseller ships; installer schedules; you mediate
Multi-location coordination
CrownTV (turnkey)
Single project plan across 50 states — proven on 150+ L'Occitane stores
Typical SI / multi-vendor
Per-location procurement, often outsourced again per region
SLA on hardware
CrownTV (turnkey)
48-hour media-player replacement at no charge during contract
Typical SI / multi-vendor
Manufacturer RMA — 5–15 business days, often paid
US-based 24/7 support
CrownTV (turnkey)
Dedicated account manager + 2-hour urgent response
Typical SI / multi-vendor
Tier-1 ticket queue, often offshore
Content design included
CrownTV (turnkey)
Brand-true creative for windows, end-caps, video walls
Typical SI / multi-vendor
Hire a separate creative agency or do it in-house
Pricing transparency
CrownTV (turnkey)
Itemized quote — hardware, install, SaaS, content lines
Typical SI / multi-vendor
Bundled SOWs with line items obscured
Commercial-display install crews
CrownTV (turnkey)
Commercial-display trained, in all 50 states
Typical SI / multi-vendor
Installer pool varies — certifications optional

Who does what

Software-only, display store, or turnkey: what each one actually delivers

Most retail signage buyers end up stitching three vendors together. Here is the scope split by provider type, so you can see what is left for your team to source.

Part of the rollout	Software-only platform	Display store or reseller	CrownTV turnkey
Site survey and placement plan	Not offered	Not offered	Included
Power and network cabling to each screen	Not offered	Not offered	Included
Commercial 4K displays rated for 24/7 duty	Not offered	Included	Included
3,000-nit window displays for storefront glass	Not offered	Sometimes	Included
Mounts, custom framing and enclosures	Not offered	Sometimes	Included
Media player	Sometimes	Sometimes	Included
Content management software	Included	Not offered	Included
Licensed, insured installation	Not offered	Not offered	Included
Brand-true content design	Not offered	Not offered	Included
Multi-store rollout project management	Not offered	Not offered	Included
Screen monitoring and media-player replacement	Sometimes	Not offered	Included
Manufacturer warranty claims coordinated for you	Not offered	Sometimes	Included

Provider types are general categories; individual vendors vary. CrownTV scope is what our installed per-screen price and rollout contracts cover.

L'Occitane en Provence retail store with CrownTV digital signage

Featured customer

L'Occitane en Provence

Stores live: 150+
Client since: 2019
States covered: 50

150+ boutiques · CrownTV-installed and managed nationwide

Digital signage across 150+ retail locations nationwide — wall displays, video walls, ceiling-mounted screens, and pillar mounts. CrownTV client since 2019.

Recommended setup

Screens we offer for retail

Retail store deployment with a 98-inch indoor commercial display and high-brightness window displays.

Indoor 4K-series
Indoor 4K commercial display 43"–98"
4K commercial panels for in-store walls, end-caps, and back-of-store signage — 24/7 duty for full retail hours.
high-brightness window display-series
High-brightness window display 46"–75"
High-brightness 3,000-nit panels for storefront windows — cuts through direct sun and sidewalk reflection.
narrow-bezel video-wall panels-series
Narrow-bezel video wall
1.7mm bezel-to-bezel canvases for flagship video walls — hero brand storytelling at scale.

Screen sizes32"–98" — end-caps at 32"–43", in-store walls at 55"–75", flagship video walls at 75"–98".

Storefront window — sun-readable
high-brightness window displays 3,000-nit panels in the window — promo swaps run network-wide from one Dashboard. See the window-display lineup.
Counter / endcap — promo by Dashboard
indoor 4K commercial displays at counter and endcap fixtures — campaign swaps scoped per region and per store.
Flagship video wall
narrow-bezel video walls anchor flagship storytelling — 2×2, 3×3, or hybrid build patterns.
In-store walls — campaign by region
indoor 4K commercial displays in-store walls run regional campaigns with district-manager edit scopes.

Anatomy of a retail install

Five screens. One Dashboard. The whole store covered.

From sidewalk to cashwrap, every screen in the store runs on the same CrownTV Dashboard. Here's where each one goes, what model fits, and why.

Numbered placements

1
Storefront window
55-inch 3,500-nit high-brightness display 55″ · 3,000 nits · landscape — campaign hero, sun-readable, sidewalk-stopping.
2
Entrance / brand wall
65-inch 4K indoor display 65″ · 4K · landscape — first impression, brand video, season-led.
3
End-of-aisle endcap
43″ 4K commercial display · 4K · portrait — hero product + price, district-scoped editing.
4
BOPIS / pickup counter
43″ 4K commercial display · landscape — order numbers and queue status.
5
Cashwrap / loyalty
32″ 4K commercial display · portrait — loyalty enrollment, member tiers, signup QR.

Where screens earn their wall space

16 retail screen placements, ranked by sales impact

A screen looping a brand video in a corner nobody faces earns nothing. This is the placement order we walk retail buyers through, from the sidewalk to the stockroom.

Front of store

Window displays. The only screens that sell 24 hours a day, if they are bright enough. Behind glass means 2,500–3,000 nits or the screen is a black mirror by 10 a.m. Window displays →
Entrance threshold screen. Today's promotion at the point of maximum footfall.
Storefront LED (flagships). Seamless walls visible from the street. LED wall costs →

Path to purchase

Endcap screens. The decision point retail already fights over. A screen there dayparts, plays motion, and swaps campaigns instantly.
Shelf-edge and counter screens. Small-format panels beside the product: specs, reviews, bundle pricing.
Aisle and freestanding portrait units. Lookbooks and category promos where wall space does not exist.
Campaign wall. One large panel keyed to the seasonal push, refreshed centrally the morning each campaign launches.
Fitting-room-adjacent screens. Styling suggestions and cross-sells at the try-on moment.

Register and exit

Register back-wall screen. The captive queue audience: impulse items, loyalty signup, gift cards.
Queue-line screens. Longer queues during holidays and drops get sequential promo content.
Exit screen. Returns policy, next event, app download. The last impression, automated.

Experience and proof

Social-proof wall. UGC, reviews and press on loop: proof at the point of sale. Social media signage →
Interactive lookup screens. Endless-aisle browsing and stock checks. Kiosk guide →
Events and workshop boards. Classes, launches and appearances promoted where the foot traffic is.
Visual-merchandising accents. Screens inside displays and vitrines as motion accents. Visual merchandising ideas →
Back-of-house staff screens. Shift notes, targets and shrink alerts in the stockroom. Workplace signage →

Hardware by placement

Placement	Display	Why
Storefront window	Samsung OM55B or OM55N-DS (double-sided)	3,000 nits beats sunlight; double-sided works the sidewalk and the store
Campaign wall / register	Samsung QM55C–QM75C	500-nit 4K, rated for 24/7 duty, slim profile
Endcap / shelf edge	Samsung QM32C–QM43C	Compact and portrait-capable
Aisle / lookbook	QMC-series portrait on a freestanding mount	Screens where walls are not
Flagship feature	Direct-view LED wall or The Wall all-in-one	Seamless at scale

Every screen runs its own dedicated media player. Retail Wi-Fi during a Saturday rush is not a content-delivery strategy, so we plan a network run to each player during the site survey.

Integrations

Content workflows for retail

Campaign calendars, approved merchandising data, and regional content updates can be managed from the Dashboard or scoped as custom feeds.

Campaign calendarMarketing
Launch windows, promo schedules, and regional campaign timing.
Approved asset libraryContent
Brand images, videos, product visuals, and template-ready artwork.
Google SheetsData
Read-only promo tables and store-specific messaging where approved.
Embedded URL feedsData
Hosted dashboards or merchandising views displayed inside screen zones.
Custom API feedData
Scoped separately when your team already exposes an approved content source.
KlaviyoMarketing
Campaign-aligned promo schedule.
Zapier / MakeAutomation
Webhook-driven content swaps.

Don't see yours? Bring the content source you want to display and we'll scope whether it belongs in the Dashboard, an embedded feed, or a custom workflow.

Turnkey advantages

Why turnkey wins in retail

One contract, one PM

Hardware, install, software, content, and SLA under a single CrownTV agreement — no vendor finger-pointing on opening day.
Bundled pricing — no scope gaps

Quote includes hardware, install labor, content design, Dashboard SaaS, and SLA — itemized so nothing surfaces later as a change order.
One SLA covers it all

Single SLA spans display, media player, software, and field service. 48-hour media-player replacement during contract.
US-based 24/7 support

Dedicated account manager, 2-hour urgent response, on-site dispatch through our nationwide installer network.

How a turnkey rollout works

From scope to live screens — five steps for retail programs.

01 — Scope

Scope

30-minute call to lock specs, hardware, software, and locations.
02 — Displays shipped

Displays shipped

Commercial-grade displays drop-shipped to each site, matched to brightness, duty cycle, and mounting needs.
03 — Install

Install

Local crews mount, wire, and connect every screen — usually under a week.
04 — Software live

Software live

CrownTV Dashboard configured; content goes live the same day.
05 — Managed

Managed

Ongoing content, monitoring, and 48-hour player swap if anything fails.

Retail programs we run

Retail digital signage case studies, in numbers

L'Occitane en Provence150+stores in the US and CanadaA window panel and a cash-wrap or feature-wall panel in every store, 3×3 video walls in flagships and 2×2 in boutiques, run centrally with separate permissions for IT, central marketing and store managers.Read the case study →Janie and Jack115+stores, plus the London flagshipUp to six 55″ screens per store, two high-brightness Samsung OM55B panels on floor stands in the window and four Samsung QM55C panels inside, synchronized from one media player.Read the case study →Victoria's Secret + PINK, Fifth Avenue15displays in a 24,000 sq ft flagshipSamsung 98″ and 85″ 4K panels synchronized in five clusters of three, so the retail floor and the upper-floor event space run different stories without desyncing.Read the case study →LeSportsac SoHo flagship1flagship, windows to sales floorHigh-brightness window displays and in-store screens set in custom wood framing, cut and hand-painted on site in the brand's exact white so the screens read as architecture.Read the case study →

Why stores still matter

Retail digital signage by the numbers

80%+of US retail sales still happen in physical storeseMarketer, 2026

$72.97BUS retail media ad spend in 2026 (+20.3% year over year)eMarketer, June 2026

32%sales increase on featured items shown on in-store screensNielsen

More sourced figures in our digital signage statistics.

The chain question

Multi-store governance that keeps 150 stores on brand

Corporate locks campaign templates, brand assets and price displays.
Stores publish local hours, events and clearance inside those rails.
Approval workflows catch the rest, and a campaign launch becomes one publish: every store, the same morning, no shipping tubes of posters.
Demand fleet visibility (what is playing where, which screen is dark) before comparing template libraries. Dark screens are the silent killer of chain deployments.

How the same split works one level up, at a shopping center: shopping mall digital signage. Platform landscape: best digital signage software.

Avoid these

Common retail deployment mistakes

Screens as decoration. If it is not at a decision point, it is wallpaper. Placement first, screen second.
Standard panels in windows. The number one wasted spend in retail signage. Windows mean 3,000 nits.
Campaigns on a print schedule. If screen content changes monthly, you bought expensive posters. Daypart, test and swap weekly.
Consumer TVs on 12-hour retail duty. Burn-in, voided warranties, and visible failure at the worst time.
No fleet visibility. A dark campaign screen in store #23 stays dark until someone from head office happens to visit.

4.9 stars on Google.
254+ reviews from real customers.

Real Google reviews from CrownTV deployments — refreshed live.

Read all reviews on Google

Retail installs

Real photos · scroll for more →

LeSportsac retail store with a 98-inch indoor commercial display and window-facing screens

LeSportsac SoHo storefront with two high-brightness window displays

LeSportsac storefront display side mount and media player detail

L'Occitane flagship hybrid video wall — L'Occitane flagship · 98″ + 85″ video wall

L'Occitane boutique signage — L'Occitane · 150+ boutiques on CrownTV

Janie and Jack mall storefront — Janie and Jack · multi-store program

TravisMathew apparel storefront — TravisMathew · lifestyle apparel

Wrangler retail signage — Wrangler · denim retail program

CBD Kratom storefront window — CBD Kratom · multi-location chain

Pomegranate specialty grocery — Pomegranate · specialty grocery

Invicta watch retail signage — Invicta · watch retail

Frequently asked

Retail signage — FAQ

How long does a multi-store rollout take?

Each location is typically installed 5–7 business days after the paid invoice, sooner on request. Multi-store rollouts run in batches of 5–25 stores per week, sequenced to your construction schedule.

Will my IT team need to be involved?

Minimal. The CrownTV Media Player needs HDMI to the display and ethernet to your network — no on-site server, no VLAN, no software installed on staff machines. IT typically signs off once on the network port and SSO scope.

Can you handle multi-location rollouts and new-store openings?

Yes. We coordinate with your GC on grand-opening dates and run multi-state rollouts on one project plan. L'Occitane runs 150+ live locations on a single Dashboard.

What platform integrations do you support?

CrownTV Dashboard supports embedded URL feeds, image/data refresh from API, calendar integrations, and approved merchandising feeds. Store data feeds are scoped as custom API work during the 30-minute scoping call.

What's the SLA on support and hardware?

Dedicated account manager, 2-hour urgent response, 48-hour media-player replacement at no charge during contract, on-site dispatch through our nationwide installer network for full-panel failures.

Do I need to buy hardware from CrownTV to use the Dashboard?

No. The Dashboard runs on the CrownTV Media Player but also supports BYO commercial displays. Most retail clients pick the turnkey bundle for simplicity, but it's not required.

Do you respond to retail RFPs and procurement processes?

Yes. See /services/rfp/ for capabilities, references, and certifications. Standard RFP turnaround is 5–10 business days.

What is retail digital signage?

A network of commercial-grade displays installed in stores — windows, end-caps, video walls, BOPIS counters, wayfinding — connected to a central CMS so you can swap creative across one boutique or a 150-store chain in seconds. CrownTV ships the panels (indoor 4K commercial, high-brightness window display, narrow-bezel video-wall panels), installs them nationwide, and runs the Dashboard you control.

How much does retail digital signage cost?

CrownTV prices retail screens installed, per screen: $2,950 for a 32″ up to $9,950 for a 98″, covering the commercial display, mount, media player, licensed install and the first year of software. Storefront windows use the Samsung OM55B 3,000-nit storefront package from $3,950 per window. Software after year one is $20/screen/month. Multi-store rollouts get volume pricing.

How does retail digital signage work?

Each display connects via HDMI to a CrownTV Media Player, which pulls content from the Dashboard over ethernet or Wi-Fi. You schedule campaigns by store, region, or full chain. No on-site server, no VLAN, no software on staff machines.

What are the benefits of digital signage in retail?

Three measurable benefits. Campaign agility — change a promo across the chain in seconds vs. days for printed signage. Measured lift — high-brightness windows increase sidewalk-to-store conversion; end-caps lift velocity on the featured SKU. Brand control — district managers edit their region without touching the national template.

What's the ROI of retail digital signage?

Three measurable returns. Campaign throughput — retailers who switch from printed signage to digital ship 4–10× more campaign creative per store per year. Conversion lift — high-brightness storefront windows measurably increase sidewalk-to-store conversion in flagship corridors. Operational cost — print-shop spend and reprint cycles drop to near zero. L'Occitane has run CrownTV across 150+ stores since 2019; typical payback on a turnkey rollout sits inside year one for chains of 25+ doors.

Who are the leading retail digital signage companies?

The North American retail digital signage market splits into three groups. Software-only platforms — ScreenCloud, Yodeck, OptiSigns — sell the CMS and leave hardware, install, and content to the customer. Display-resellers — Stratacache, Almo Pro, ConvergeOne — ship commercial display panels but do not run the software or content. Turnkey operators — CrownTV — run hardware, install, software, and content under one contract, with US-based 24/7 support. CrownTV operates 150+ L'Occitane stores plus Janie and Jack, Pressed Juicery, Herman Miller, TravisMathew, and 1,800+ other operators.

Related industries

Other verticals we ship for

Same Dashboard, same install crew, same SLA — sharpened for the workflow of every vertical we cover.

Restaurants & QSR

Indoor menu boards, drive-thru, FDA calorie compliance, and pickup screens.

See restaurants & qsr

Salon signage

Salons & spas

Service menus, stylist boards, retail product, and treatment-room mood.

See salons & spas

Hospitality

Lobby video walls, conference wayfinding, F&B menus, and spa service menus.

See hospitality

Convenience & gas

Convenience & gas stations

Pump-top, forecourt, cold-vault, and lottery — sun-readable, weather-rated.

See convenience & gas stations

Also serving: Digital Signage for Healthcare Digital Signage for Corporate Digital Signage for Fitness Digital Signage for Education

Ready when you are

Ready to spec your retail rollout?

All inquiries responded to within 2 business hours.

Get a Quote Start an RFP

No commitment. No hard sell.

Retail digital signage.Your next campaign.In the right place.

Stand up to daylight.

Fit the store design.

Keep the campaign together.

The problem

What will retail digital signage cost for my store?

What a retail store costs, installed

Single boutique

Mid-size store

10-store rollout

Storefront window installs

In-store wall and end-cap installs

Flagship video wall builds

BOPIS pickup screens

Wayfinding and queue boards

Multi-store rollout PMO

Brand-true content design

24/7 monitoring and SLA

Per-location install timeline

Number of contracts

Single accountability owner

Hardware + install bundling

Multi-location coordination

SLA on hardware

US-based 24/7 support

Content design included

Pricing transparency

Commercial-display install crews

Software-only, display store, or turnkey: what each one actually delivers

L'Occitane en Provence

Indoor 4K commercial display 43"–98"

High-brightness window display 46"–75"

Narrow-bezel video wall

Storefront window — sun-readable

Counter / endcap — promo by Dashboard

Flagship video wall

In-store walls — campaign by region

Five screens. One Dashboard. The whole store covered.

Storefront window

Entrance / brand wall

End-of-aisle endcap

BOPIS / pickup counter

Cashwrap / loyalty