Digital Signage CMS: What it is, How to Use One, & Your Options

Picture your business with vibrant, eye-catching displays. They’re not just promoting your latest deals – they’re updating menus in real-time, guiding customers seamlessly, and even boosting staff morale. This isn’t some futuristic dream, it’s the power of a digital signage CMS (Content Management System).

Think of it as the control center for your digital displays. Get ready to discover:

• What a digital signage CMS actually is
• The game-changing benefits it brings
• How to make the most of your CMS
• Your top options in the market
• The key features to look for (and those to avoid)

What is a Digital Signage CMS?

A digital signage CMS (Content Management System) acts as the command center for your digital displays. It’s the software that allows you to create, schedule, and seamlessly update content across your screens, no matter where you are.

Visualize It Like This:

• Your screens are the canvas.
• The CMS? It’s your digital toolkit of brushes and paints.

With this toolkit, you can create:

• Bold promotions and advertisements.
• Instant digital updates like menu changes, pricing adjustments, and news bulletins.
• Interactive wayfinding maps to guide customers.
• Dynamic videos and animations that captivate.
• Uplifting messages to motivate your team.

Types of Digital Signage CMS Solutions:

1. Cloud-Based CMS:
   • Accessible from any internet-connected device.
   • Easy to use and update remotely.
   • (For example, CrownTV excels in this category.)
2. On-Premise CMS:
   • Hosted on your servers for more technical control.
   • Requires additional setup and maintenance.

Why Does It Matter?

A digital signage content management system simplifies the technical details, so you can focus on creativity. Here’s what it handles for you:

• Media Storage: Keeps your images, videos, and designs organized and secure.
• Scheduling: Lets you schedule content down to the second for maximum impact.
• Remote Updates: Gives you the power to make changes across all displays from a single web browser.

A Real-World Example

Imagine managing a bustling restaurant during the lunch rush. Suddenly, your menu needs updates. A less intuitive system might mean scrambling to manually update each screen or waiting on a technician. With CrownTV’s cloud-based CMS, you can log in, make the changes in seconds, and watch the updates sync across all screens instantly.

No stress. No delays. Just well-informed customers ready to place their orders.

The Game-Changing Benefits of a Digital Signage CMS

Why invest in a digital signage CMS? The benefits go far beyond aesthetics – they revolutionize how you manage and deliver content, drive engagement, and enhance efficiency.

1. Effortless Content Updates

Say goodbye to manual updates and technical headaches. A content management system for digital signage makes updates seamless with features like:

• Drag-and-Drop Functionality: Add, edit, or rearrange content effortlessly, with no coding required.
• User-Friendly Interfaces: Designed for non-technical users, so anyone on your team can update displays confidently.
• WYSIWYG Editors: Preview your designs with “What-You-See-Is-What-You-Get” editors before they go live.

2. Real-Time Responsiveness

Adapt quickly to changing circumstances with a real-time digital signage content management system:

• Live Updates: Instantly tweak menu items, adjust pricing, or highlight special offers, perfect for fast-paced environments like restaurants and cafes.
• Dynamic Alerts: Keep audiences informed of news, weather, or emergency updates.
• Promotion Adjustments: Increase visibility for trending products or flash sales with immediate updates.

3. Centralized Control

A digital signage CMS platform provides unmatched oversight and convenience, whether you manage one location or a global network:

• Multi-Location Management: Control displays across locations from a single dashboard.
• User Permissions: Assign access levels to team members for secure and efficient operations.
• Remote Monitoring: Ensure all screens function optimally and receive updates without physical intervention.

4. Dynamic, Attention-Grabbing Content

Go beyond static displays. A digital signage CMS empowers you to create visually engaging content that captivates:

• Eye-Catching Visuals: Use videos, animations, and high-quality images to grab attention.
• Interactive Features: Incorporate touchscreens, gamified experiences, or social media feeds for enhanced engagement.
• Dynamic Content Feeds: Keep displays fresh with live social media updates, weather, or stock information.

5. Targeted Messaging

Tailor your content to specific audiences with features like:

• Location-Based Content: Showcase promotions or events specific to a store or region.
• Time-Based Scheduling: Schedule content for certain times of the day, such as breakfast menus in the morning or happy hour deals in the evening.
• Audience Demographics: Advanced CMS tools allow targeted messaging based on age, gender, or other factors.

6. Enhanced Customer Experience

Improve the way customers interact with your business:

• Interactive Wayfinding: Help customers navigate your space with ease using digital maps.
• Product Information: Showcase reviews, product details, and special offers to support purchase decisions.
• Entertainment: Use engaging content like news, videos, or social media feeds to reduce perceived wait times.

7. Increased Sales and Engagement

When used strategically, digital signage content management systems drive conversions:

• Upselling and Promotions: Highlight complementary products or special offers at the point of sale.
• Menu Boards: Entice diners with vivid food visuals and clear descriptions.
• Dynamic Product Launches: Create buzz for new products with countdowns or interactive displays.

8. Boosted Team Morale and Communication

Digital signage isn’t just for customers – it’s a valuable internal tool:

• Team Updates: Share company announcements, goals, and upcoming events.
• Employee Recognition: Celebrate achievements, birthdays, and work milestones.
• Internal Messaging: Display department updates, motivational quotes, or team-building content.

Bonus: Data-Driven Insights

Modern digital signage CMS platforms track audience interactions, providing analytics to refine your strategy. For example, CrownTV offers robust analytics to monitor display performance and engagement. Use these insights to optimize your messaging and achieve better results.

How to Make the Most of Your Digital Signage CMS

Your digital signage CMS is set up – now it’s time to maximize its potential. Here’s how to craft content that grabs attention and strategies to ensure your displays deliver results.

Content is King (and Queen!)

• Visually Appealing Design
  • Use high-quality images, clear fonts, and layouts that guide the viewer’s eye.
  • Embrace whitespace for a clean, modern look.
• Short and Snappy Messaging: People glance at digital screens – they don’t linger. Use concise headlines and digestible text to get your point across quickly.
• Strong Calls to Action (CTAs): What action do you want viewers to take? Make it clear with direct CTAs like “Visit our website” or “Scan here for exclusive deals.”
• Variety is Key: Mix static images with short videos, scrolling text tickers, and interactive elements to keep content fresh and engaging.

Strategic Deployment

• Prime Locations: Position screens in high-traffic areas such as entryways, checkout counters, or decision points where they’ll capture maximum attention.
• Timing is Everything: Use scheduling features to tailor content to specific times. Show breakfast menus in the morning or happy hour promotions in the evening.
• Don’t Overcrowd: Avoid cluttering your screen. Rotate messages strategically to let each one shine without overwhelming viewers.

Pro Tips to Master Your CMS

• Embrace Templates: Most CMS platforms for digital signage offer pre-designed templates. Use them as a foundation and add your branding flair.
• Plan Ahead with Scheduling: Create a content calendar for holidays, special events, and seasonal promotions to avoid last-minute rushes.
• Test, Measure, and Refine: Leverage your CMS’s analytics to track what works and tweak underperforming content. Continuous optimization ensures maximum impact.
• Regular Maintenance: Update outdated promotions, experiment with new designs, and check for glitches to keep your displays running smoothly.

Accessibility: A Must-Have Feature

Inclusivity matters. Here’s how to make your displays accessible to everyone:

• Readable Fonts: Avoid overly decorative fonts that can be hard to read, especially for those with visual impairments.
• Audio Options: Incorporate audio descriptions or narration where possible for visually impaired viewers.
• Color Contrast: Ensure strong contrast between text and backgrounds for easy readability.

Case Study: CrownTV in Action

A real-world example shows how a digital signage content management system can transform operations. Invicta Stores, a watch retailer, turned to CrownTV to optimize their in-store signage. Here’s what they achieved:

• Centralized management for multiple stores, ensuring consistent branding and streamlined operations.
• Quick and effortless launches of promotions and product showcases.
• Eye-catching videos and images highlighting the elegance of their watches.
• Scheduled promotions with urgency-driven messaging, increasing exclusivity and engagement.

The Results?

Invicta Stores saw a marked increase in foot traffic and sales – a testament to the power of a well-executed digital signage strategy. When selecting a case study, make sure it aligns closely with your content objectives. This ensures the example adds relevance and weight to your message.

Your Top Options in Digital Signage CMS

Selecting the right digital signage content management system (CMS) is about aligning features with your business goals and budget. Let’s explore some top contenders in the industry, starting with the powerful solution offered by CrownTV.

#1. CrownTV CMS: Sophistication Made Simple

CrownTV’s CMS acts as the command center for your digital signage network. This intuitive, cloud-based platform allows you to effortlessly create, schedule, and manage dynamic content from anywhere with an internet connection.

Features Designed for Ease and Efficiency:

• Drag-and-Drop Simplicity: No coding is needed. Use an easy drag-and-drop interface to design engaging displays with images, videos, text, and more.
• Robust Template Library: Start with professionally crafted templates and customize them to reflect your brand.

• Unlimited App Integrations: Connect CrownTV to your favorite tools and apps (e.g., CRMs, social media platforms, weather widgets) for enhanced functionality.

• Screen Grouping: Group screens by location, department, or specific criteria for tailored content delivery.
• Split-Screen Displays: Make the most of screen real estate by showing multiple content types simultaneously.

Unmatched Control and Security

• Centralized Management: Oversee displays in one location or across thousands, all from a single, user-friendly dashboard.
• Multi-User Access: Assign roles and permissions to team members, ensuring secure and efficient collaboration.
• Remote Updates and Monitoring: Push updates instantly, monitor screen health, and troubleshoot—all via your web browser.
• Data Security: CrownTV prioritizes data protection, giving you peace of mind that your sensitive information is safe.

Key Specifications

• Cloud-Based Solution: Start quickly without the need for on-site servers or complex installations.
• Device Agnostic: Compatible with various media players and screens, with a focus on CrownTV’s proprietary media player for seamless integration.
• Browser-Based Access: Manage your displays using any modern web browser, including Chrome, Firefox, and Edge.

Why Choose CrownTV?

Businesses worldwide rely on CrownTV’s digital signage CMS platform for its unmatched ease of use, comprehensive features, and enterprise-grade security. Whether you’re managing one screen or a global network, CrownTV provides the tools and flexibility to meet your goals with confidence.

#2. ScreenCloud: Modern and App-Driven

ScreenCloud offers a flexible digital signage CMS platform designed for modern businesses. Operating entirely in the cloud, it provides easy access and management from any web-enabled device, making it ideal for on-the-go users.

Key Differentiators:

• App Store Focus: ScreenCloud’s standout feature is its extensive app store. These plugins integrate seamlessly with tools like social media feeds, weather apps, and productivity platforms, enabling you to enrich your displays with diverse, dynamic content.
• Sleek, Modern Interface: With a contemporary and intuitive design, the interface is easy to navigate, even for non-technical users.

Features for Retail and Beyond

• Content Creation Tools: Design layouts using images, videos, text, and app content. While it lacks drag-and-drop simplicity, the tools remain intuitive and functional.
• Scheduling and Playlists: Schedule content to display at specific times and group content into playlists for easy organization.
• Hardware Compatibility: Works with various screens and media players, including ScreenCloud’s proprietary hardware, offering deployment flexibility.
• Analytics and Reporting: Access performance insights to gauge the effectiveness of your content, though the depth of reporting may trail competitors.

Key Specifications:

• Cloud-Based Management: Manage your digital signage network from anywhere with an internet connection.
• Cross-Platform Accessibility: Use your dashboard on multiple browsers and dedicated mobile apps for added convenience.
• App-Centric Approach: ScreenCloud’s app store gives you the freedom to integrate dynamic and live content sources seamlessly.

Why Choose ScreenCloud?

ScreenCloud is an excellent choice for businesses that prioritize a cloud-based content management system for digital signage with a focus on app integrations. Its app-driven approach simplifies adding dynamic content, while the user-friendly interface ensures easy management for all users.

#3. OnSign TV: User-Focused and Feature-Rich

OnSign TV is designed with accessibility in mind, making it one of the most user-friendly digital signage CMS platforms available. Whether you’re a small business or a large enterprise, OnSign TV simplifies the management of your digital signage—even if you lack a dedicated technical team.

Robust Features for Diverse Use Cases

OnSign TV equips businesses with a comprehensive toolkit, ensuring it can meet the needs of various industries:

• Hundreds of Apps: Access a wide app store for seamless integrations, including calendars, social media, and news feeds.
• Content Creation Tools: Design engaging displays with tools for images, videos, web pages, and more.
• Templates and Playlists: Use a robust template library and playlist system to organize and schedule content with ease.
• Device & User Management: Manage multiple displays and collaborate with your team using detailed permission settings.

Applications in Retail and Beyond

OnSign TV is versatile enough to support a range of business needs. Key applications include:

• Dynamic Data Feeds: Link spreadsheets or external sources to showcase live data, such as pricing, inventory, or schedules.
• Interactive Elements: Create simple interactive experiences to engage your audience and elevate customer interaction.
• Reports and Analytics: Gain actionable insights into display performance and user engagement for continuous optimization.

Key Specifications

• Cloud-Based Management: Operate your signage remotely with cloud-based functionality.
• Multi-Device Support: Compatible with numerous media players, including OnSign TV’s proprietary devices and popular options like Chromecast.
• Ease of Use: Simplified workflows ensure businesses of any size can implement and manage customized signage effortlessly.

Why Choose OnSign TV?

For businesses that value user-friendly digital signage content management systems, OnSign TV is a top contender. Its extensive app store, customizable tools, and focus on accessibility make it ideal for companies without technical expertise but with high expectations for performance and flexibility.

#4. Yodeck: Simplicity and Open-Source Roots

• DIY Ethos: Yodeck’s open-source foundation makes it a favorite among tech-savvy users who value customization. While it offers a hosted solution, its history gives it a unique slant for those who want to tinker behind the scenes.
• The Simplicity Promise: Their core focus is on ease of use. You’ll find a streamlined interface and intuitive design aimed at getting you up and running with minimal fuss.
• Raspberry Pi Friendly: Yodeck stands out for its strong compatibility with Raspberry Pi devices. This offers a cost-effective, DIY approach to digital signage for those on a tighter budget.

Features That Get the Job Done

• Content Arsenal: Design engaging digital screens with standard tools for images, videos, and text, plus a collection of free apps and widgets.
• Remote Management: Control displays from anywhere, allowing for easy content updates and schedule adjustments.
• Offline Playback: An important feature, this means your displays will continue to operate even with temporary connection hiccups.
• Hardware Options: Yodeck supports a range of media players and displays, including specialized Raspberry Pi hardware.

Key Specifications

• Hybrid Approach: While they offer a cloud-based solution, their open-source roots let you self-host Yodeck on your own servers for greater technical control.
• Raspberry Pi Love: Strong focus on compatibility with Raspberry Pi for budget-friendly, DIY setups.
• Freemium Model: Yodeck operates on a freemium model, offering a free plan for starting with one screen and more advanced features on their paid tiers.

Why Choose Yodeck?

Yodeck shines for businesses that value simplicity and affordability. Their free plan makes it easy to get started, and their support for Raspberry Pi appeals to tech-savvy users who enjoy hands-on customization.

#5. NoviSign: Flexibility and Interactive Potential

NoviSign delivers a robust digital signage content management system with a focus on flexibility and engagement. Its standout feature? Drag-and-drop widgets that make creating dynamic, interactive content intuitive and straightforward.

Widget Power: Build Engaging Content Effortlessly

At the core of NoviSign’s platform are modular widgets that let you craft custom layouts. With these tools, you can design content with:

• Media Basics: Incorporate images, videos, slideshows, ticker text, clocks, and weather.
• Live Feeds: Pull in updates from social media streams, news sources, and RSS feeds.
• Interactive Elements: Add features like touchscreen experiences, polls, quizzes, QR codes, and games to engage your audience.
• Template Library: Start with pre-designed templates or create your own layouts from scratch.
• Studio Editor: Leverage advanced customization options for unique branding and design.

Features Tailored for Engagement

NoviSign’s tools cater to businesses that prioritize audience interaction and dynamic content delivery:

• Scheduling and Playlists: Organize content effectively and schedule it to appear at specific times, ensuring maximum relevance and impact.
• Audience Targeting: Deliver personalized content based on location, time, or external data sources for hyper-relevant messaging.
• Offline Mode: Like Yodeck, NoviSign ensures content remains active even during internet disruptions, providing a seamless viewer experience.
• Performance Reports: Analyze content effectiveness using detailed metrics and insights to optimize engagement.

Key Specifications

• Cloud-Based Management: Access and control your signage network remotely via NoviSign’s cloud platform.
• Broad Compatibility: Works seamlessly with various media players, offering flexibility in hardware deployment.
• Interactivity Focus: NoviSign excels in delivering interactive and personalized experiences, setting it apart from competitors.

Why Choose NoviSign?

If you’re looking for a flexible digital signage CMS that prioritizes interactivity and customization, NoviSign is an excellent choice. Its widget-based approach and advanced Studio editor enable businesses to craft engaging, dynamic content with ease. For businesses seeking personalized audience engagement, NoviSign delivers the tools to make an impact.

The Key Features to Look For (and Those to Avoid)

Choosing the right digital signage content management system (CMS) is like assembling a toolkit for success. Prioritize features that align with your business needs while steering clear of common pitfalls. Here’s what to consider:

Must-Have Features in a Digital Signage CMS

• Ease of Use: A user-friendly interface saves time and minimizes frustration. Look for drag-and-drop tools, simple menus, and a robust selection of templates.
• Content Creation Tools: Ensure your CMS offers tools for image/video editing, text styling, and dynamic elements like live data feeds.
• Scheduling and Playlists: Flexible scheduling allows you to target content effectively, ensuring your displays deliver maximum impact.
  
• Remote Management: Managing your network from anywhere is essential. A cloud-based digital signage CMS platform lets you control screens with just an internet connection.

• Reporting and Analytics: Performance insights help optimize content. Look for tools that track viewer interactions and content effectiveness.
• Reliability and Support: Choose a provider with a strong reputation for uptime and responsive customer service to address issues promptly.

Bonus Features That Elevate Your Game

• Integrations: Seamlessly connect apps, CRMs, or social media platforms to expand content possibilities.
• Interactive Features: Add touch functionality, polls, or gamified experiences to engage your audience more effectively.
• Advanced Scheduling: Automate content triggers based on external factors like weather or inventory levels for hyper-relevant messaging.
• Offline Playback: Ensure displays remain functional during internet outages, providing uninterrupted service.
• Device Compatibility: Flexibility in hardware support allows you to choose the best media players and screens for your needs and budget.

Red Flags to Avoid

• Hidden Costs: Watch out for unclear pricing models or surprise fees. Transparency is key to avoiding budget overruns.
• Limited Functionality: Ensure the CMS meets your essential requirements. Don’t be swayed by flashy features you don’t need.
• Poor Usability: Test the interface during a demo or trial. If it feels complicated, it may become a time-consuming hurdle later.
• Unreliable Support: Providers with slow response times or weak documentation can turn minor issues into major frustrations.

Pro Tip: Match Features to Your Needs

Different industries have unique requirements:

• Bakeries: Simplified menu updates for quick changes.
• Retailers: Integration with inventory systems for real-time product updates.
• Hospitals: Wayfinding features to help visitors navigate complex facilities.

By focusing on what truly matters to your business, you can select the ideal digital signage CMS to drive success and engagement.

Ready to Elevate Your Digital Displays with CrownTV’s CMS?

You’ve navigated the world of digital signage CMS options and gained the insights to make the best decision. You’re equipped to find a solution that empowers you to create engaging displays with ease.

Now, let’s recap those key takeaways:

• CMS isn’t just about tech: It’s about smart content strategy and captivating design.
• The right CMS = Effortless updates: Don’t settle for a solution that feels like a chore.
• Data is your friend: Track what works to optimize your signage screens’ efforts.
• Accessibility matters: Design content everyone can enjoy and engage with.

Sometimes, getting the most out of your digital signage application means not lifting a finger. CrownTV’s White Glove service gives you that luxury, taking your screens from concept to captivating displays with zero hassle. It’s time to experience the magic of digital signage done right.