Did you know that digital signage can boost a product sale price by an impressive 29.5%, pointing to a critical advantage in the digital age? Digital signage statistics speak volumes of the power of proper digital marketing.
The global digital signage market size is projected to reach a value of $51.62 billion by 2033. Ignoring this effective communication tool can mean missing out on significant growth opportunities. Fortunately, this guide will provide all the insights and strategies you need to leverage digital signage effectively in your operations.
So let’s Begin!
33 Digital Signage Statistics You Must Know
With its ability to deliver real-time content and attract visual attention, digital signage is transforming how information is presented across diverse sectors—from retail to healthcare.
As we dive into these impressive digital signage statistics, we’ll uncover the compelling effectiveness and evolving trends of the digital revolution, highlighting its critical role in modern marketing and communication strategies.
General Statistics
1) A study reveals that utilizing digital signage can increase profits by 124% and elevate sales by approximately 7%.
The significant boost in profits and sales emphasizes the powerful impact of digital signage on business performance. This statistic highlights its effectiveness in capturing customer attention and driving purchasing decisions, making it a valuable investment for businesses looking to enhance their financial outcomes.
2) By 2026, the global digital screens market is projected to grow to $32.12 billion, experiencing a compound annual growth rate (CAGR) of 7.7% from 2021 to 2026.
The projected growth in the digital screen market reflects an increasing demand and adoption across various sectors. This growth rate points to the expanding role of digital displays in marketing, indicating how vital the digital signage industry will become.
3) Over two-thirds of digital signage users, accounting for more than 67%, anticipate increasing their spending on digital signage for out-of-home advertising over the next two years.
The anticipated increase in investment by a majority of users indicates a strong confidence in the ROI of digital signage. This trend suggests that businesses recognize the value of dynamic visual advertising in reaching broader audiences more effectively than traditional static ads. With tools like Netsuite accounting, companies can efficiently track these increased marketing expenses, ensuring accurate budgeting and maximizing the return on their digital signage investments.
4) Visual content receives 94% more attention compared to textual information.
The markedly higher engagement with visual content demonstrates its effectiveness in capturing and retaining viewer attention. This statistic highlights the importance of integrating visually appealing elements into communications and advertising strategies to maximize impact.
5) A digital display attracts 400% more attention than static displays.
The substantial difference in attention gathered by digital versus static displays illustrates the dynamic nature and superior engagement capabilities of digital solutions. This finding supports the shift towards digital in settings ranging from retail to public venues, where attracting viewer attention is crucial.
Retail statistics
6) About 68% of customers indicate that they are more inclined to purchase products advertised through digital signage.
This statistic highlights the direct influence of digital signage on consumer purchasing behavior, showing that most customers are swayed by visually appealing, real-time digital advertising in making their purchase decisions.
7) The retail sector holds the dominant portion of the digital signage market, comprising approximately 40% of the total share.
This dominance indicates the pivotal role digital signage plays in retail environments, reflecting its widespread acceptance and integration across various retail operations for effective marketing and communication.
8) Implementing digital displays in retail stores can lead to a 24% increase in foot traffic.
The increase in foot traffic demonstrates the magnetic pull of electronic displays, attracting more customers into stores and thus creating more opportunities for sales and enhancing the visibility of retail offerings.
9) Retailers observe a 46% boost in customer satisfaction as a result of using digital signage.
This significant rise in customer satisfaction describes how implementing digital signage can enhance the shopping experience, providing timely information and personalized marketing that meets the expectations and needs of shoppers.
10) About 84% of UK retailers think that digital signage enhances brand awareness more effectively than traditional advertising methods.
This statistic shows the effectiveness of digital signage in increasing brand recognition and recall among consumers, suggesting that digital methods are superior in engaging customers and embedding brand images in their minds compared to traditional advertising techniques.
Healthcare statistics
11) About 64% of physicians acknowledge that the Internet of Things (IoT) can alleviate the workload of nurses and doctors.
It emphasizes the potential of IoT-based digital signage to streamline clinical processes and reduce the burden on healthcare providers, highlighting its role in improving efficiency in medical environments.
12) Around 52% of patients obtain health-related information via digital signage.
This indicates that over half of the patients use digital signage as a reliable source for obtaining health information, suggesting its effectiveness in disseminating vital health education and guidance within healthcare settings.
13) 83% of patients engage significantly with digital content provided by hospitals.
The high engagement rate reflects the importance of digital health solutions in enhancing patient interaction with healthcare services. It shows how a hospital’s digital content can communicate effectively and educate patients during their hospital visits.
14) 75% of both patients and healthcare staff believe that content on digital signage enhances their hospital experience.
This demonstrates a strong consensus among both patients and staff on the positive impact of digital signage content, enhancing the overall experience by providing informative and relevant healthcare information efficiently.
15) Nearly 40% of patients report that digital communication influences their decisions and experiences in healthcare settings.
This significant proportion underscores the influence of digital communication systems in shaping patient decisions and experiences. It shows the effectiveness of digital displays in patient engagement and decision-making support.
16) Digital health solutions have boosted the performance of92% of healthcare institutions that have adopted this digital technology.
The overwhelming majority indicates that digital signage is a key factor in enhancing operational performance across healthcare institutions, reinforcing its role in improving service delivery and patient care outcomes.
Education Statistics
17) Around 97% of students express a preference for learning from digital sources rather than traditional paper-based methods.
This preference signals a significant shift in educational paradigms, reflecting how digital tools align with contemporary student lifestyles and offer enhanced interaction and accessibility to learning materials compared to traditional methods.
18) Digital signage is utilized by nearly 90% of educational institutions in the United States to enhance communication and lesson planning.
It underlines the critical role that digital signage plays in modern educational settings, facilitating more effective communication and streamlined lesson delivery, which are essential for both administrative efficiency and educational success.
19) 87% of educational institutions, including K-12 schools, have implemented digital signage systems to improve both communication and lesson planning.
The high integration rate showcases digital signage as a versatile tool in education, enhancing routine communications and enriching the educational content. They help students to engage deeply and encourage a more interactive learning environment.
20) All colleges and universities (100%) with digital signage solutions utilize the technology for institutional news and announcements. 86% employ digital signage for digital menu boards in dining areas, and 57% use it for displaying classroom schedules and emergency alerts. Other prevalent applications include wayfinding and room signs, each at 43%.
The universal usage across higher education institutions highlights the indispensable value of digital signage in ensuring timely and widespread dissemination of important information, reflecting its effectiveness in reaching large audiences quickly and reliably.
21) 53% of teachers surveyed would prefer to use digital learning tools more frequently, while 44% would like to use them as often as they currently do.
This indicates a strong endorsement of digital tools by the majority of educators, pointing to a recognition of their benefits in enhancing teaching effectiveness and student engagement. The data also suggests a comfort level with current integration, indicating a balanced adaptation to new educational technologies among teachers.
Corporate Employee Communication Statistics
22) 60% of employees report that digital signage helps them stay better informed about company initiatives and events.
A substantial majority of employees find that digital signage is a crucial tool for keeping up-to-date with company news and events, demonstrating its role as an effective communication enhancer within the corporate environment.
23) Digital signage enhances internal communication, leading to a 25% increase in employee productivity.
Digital signage solutions significantly boost productivity by improving the flow of information and making it more accessible. This enhancement is reflected in a measurable 25% increase, showcasing how effective communication tools directly contribute to better workplace efficiency.
24) Businesses utilizing digital signage experience a 350% rise in employee engagement.
The remarkable increase in employee engagement highlights how interactive displays and visually appealing digital content captivate employees, fostering a more connected and motivated workforce.
25) Digital signage is 47.7% effective in enhancing brand awareness.
With nearly half its effectiveness dedicated to boosting brand awareness, digital posters prove to be a powerful tool in reinforcing corporate identity and values consistently across an organization.
Hospitality Statistics
26) 55% of respondents are more inclined to book a hotel that offers self-checkout kiosks.
Over half of potential hotel guests prefer properties with self-checkout options, highlighting a growing demand for streamlined, technology-driven service models that enhance convenience and reduce wait times.
27) 74% of restaurant visitors prioritize an effective digital menu display above other features.
The majority of restaurant customers place a high priority on digital menu displays, underscoring their importance in influencing dining choices and improving the overall ease of ordering.
28) 79% of customers believe that technology enhances their dining experience in restaurants.
The majority of diners value technology as a key factor that enriches their dining out, indicating its significant role in adding convenience and entertainment to their meals.
29) 8 out of 10 viewers have made impromptu purchases based on digital promotions seen in restaurant settings.
This high percentage demonstrates the strong impact of digital promotions on consumer behavior, with many customers making spontaneous purchases influenced by attractive and timely digital ads.
30) 70% of hotel guests consider digital signage to be engaging.
A substantial portion of hotel guests find digital signage captivating, which illustrates its effectiveness in catching attention and enhancing the guest experience through interactive content and information.
31. Hotels employing digital menus have experienced a revenue increase of 5-8%.
This surge highlights the potential for digital solutions to boost sales by enhancing customer engagement and providing dynamic, easily updatable menu options that can adapt to guest preferences and seasonal offerings.
Key Statistics
32) Recent findings indicate that digital signage can cut perceived waiting times by over 35% and enhance queue management.
By significantly reducing the perceived waiting times, digital signage improves customer satisfaction during wait periods. Effective queue management through digital systems helps maintain a smooth flow of service, which is crucial in settings where wait times can impact customer experience and operational efficiency.
33) Three days after exposure, individuals remember 65% of information presented visually.
This suggests that incorporating visual elements such as diagrams, infographics, and videos can significantly improve learning outcomes by making the material more memorable. Similarly, in business presentations, using visuals can help ensure that key points are remembered long after the meeting has ended.
Want To Leverage Digital Signage Displays? CrownTV Can Help You Out
To wrap it all up, the rapid technological advancements of digital advertising highlight the urgent need for businesses to stay alongside trends in this competitive world.
Remember, digital signage serves as a crucial link between technology and consumer engagement, making each statistic we covered essential for informed decision-making and future-proofing your marketing strategies.
Key Takeaways
- The global market for digital signage will grow to USD 35.94 billion by 2026, expanding the role of digital signs in marketing.
- Digital sign improves customer satisfaction through personalized marketing that meets the expectations and needs of shoppers.
- More than 50 percent of patients receive health-related information through digital signage.
- Digital signage displays are highly essential in the food industry as technology enhances people’s dining experience in restaurants.
Managing the functionalities and technical aspects of setting up a digital signage system can be overwhelming for businesses, especially those without dedicated IT support. Our White Glove Experience offers a comprehensive digital signage solution that combines cutting-edge technology with unmatched service. Get started today and transform your business with the CrownTV advantage.
Book a demo now and see the difference CrownTV brings.
