A digital signage project doesn’t complete itself. CrownTV will provide you with the digital signage players and software you’ll need, but there are other steps to getting started such as choosing displays, placing them and scheduling content. Our guide, Getting Started with Digital Signage, will walk you through all that’s necessary to begin an effective digital signage project.
You’ll finish the guide with complete knowledge of:
- The five components of a digital signage solution
- What kind of pricing model to expect from a digital signage provider
- How to choose the best digital displays
- Common types of display mounts and their advantages
- Features to look for in a digital signage player
- What makes a great content management system
- The setup process to get your solution up and running
- Where to place your displays within your business location for maximum effect
- Best practices for scheduling content
Here’s a preview of the guide in the form of Chapter 7: Where to Place Your Displays.
Where to Place Your Digital Signage Displays
Little decisions regarding where you place your digital displays can have a big impact.
Where you place your displays is part of the delicate relationship between the who, what, when and where of your digital signage: who you’re targeting, what content you’re displaying, when you’re displaying it (scheduling) and where you’re displaying it (screen placement). You must consider all four elements in order to deliver the most relevant, targeted, timely content to your audience. So when deciding the where of your digital signage content, don’t forget the who, what and when.
Speaking of where, here are some smart places to put your digital signage displays.
Windows
Digital displays are dynamic and unique. They catch the eye, capture attention and arouse curiosity. What better way to stand out to passers-by and drive foot traffic into your place of business?
In fact, according to a 2007 report by SeeSaw Networks, digital signage is frequently rated as “less annoying” and more attention-grabbing, unique, interesting, and entertaining than other forms of media.
Shelves
While customers are browsing shelves full of products, why not provide them with more information on those products? Or even promote other products they may be interested in?
Tablets are perfect displays for placing on shelves, due to their size, portability and touchscreen capabilities. They fit in well with their surroundings, but also stand out.
Entrances and Exits
If you want to make good first and last impressions on your audience – and why wouldn’t you? – place displays near your entrances and exits.
Entrances are great spots to show welcoming content, while exits should be for content that will entice customers to continue shopping or come back another time.
Reception
Behind your reception desk is another great spot to make a strong first impression, and to provide information that your receptionist usually provides.
Think about what someone approaching your front desk would want to know or see, like welcoming material, operating hours or check-in information.
Points of Sale
A point of sale is any spot where a transaction takes place. Points of sale are hotspots for digital signage, especially tablets.
Use this ripe opportunity to promote products, discounts and sales, triggering last-minute purchases. Build customer retention by promoting your loyalty program or newsletter. Create a memorable purchasing experience that keeps customers coming back.
Waiting Areas
Waiting is sometimes an inevitable part of the customer experience, but digital signage can help it pass quicker.
Make it a productive wait by informing and entertaining your audience. Show quotes, quizzes, photos or video. It’s also a great place to tell customers who you are and what you do.
To access the full guide, request a demo of CrownTV’s digital signage solution.
