How Much Does Digital Signage Cost in 2024?

When it comes to investing in digital signage, there’s often one question at the forefront: How much is it going to cost? The answer isn’t as straightforward as you might think. With digital signage rapidly evolving and technology playing an even larger role in customer engagement, the factors that impact costs have changed significantly. From the size and type of displays to the software and support services required, the price tag can vary based on your specific needs. But don’t worry—you’re in the right place to break it all down.

In 2024, digital signage has become a smart investment and a necessity for many businesses looking to grab attention and elevate customer experiences. Yet, with that comes a challenge: determining the true cost of a solution that works best for you. The purpose of this guide is to give you a clear understanding of what to expect in terms of pricing and how different factors influence these costs.

Whether you’re considering a simple in-store display or a nationwide rollout, this guide will help you navigate the options and budget accordingly.

Key Factors Influencing Digital Signage Pricing in 2024

Digital signage has become essential for businesses, schools, and public spaces, but understanding the exact costs involved can be complex. In 2024, multiple variables impact the price of digital signage, from hardware and software to installation and ongoing maintenance.

Each factor plays a crucial role in determining your overall investment, and knowing what to expect in terms of digital signage costs will help you budget effectively. Here’s a deep dive into the main cost factors.

1. Display Hardware

Display hardware is the backbone of any digital signage system, and it often constitutes the largest portion of your investment. Prices vary significantly based on size, technology, and usage environment:

• Entry-level displays: Simple indoor LCD screens can range from $500 to $1,500, depending on the size (typically 32” to 55”).
• Commercial-grade displays: For high-traffic environments, these screens are built for durability, with prices between $1,500 and $4,000 for a 55” to 85” screen.
• Outdoor displays: Designed to withstand harsh weather, outdoor signage typically costs between $3,000 and $10,000, with the price rising as size and brightness increase.
• LED billboards: Large-scale outdoor LED billboards, ideal for advertising, can easily range from $10,000 to $100,000, depending on size, pixel density, and location.

The technology used—whether LCD, OLED, or LED—affects price, longevity, and visual performance. LED displays, for example, provide excellent brightness and low energy consumption but come at a higher upfront cost.

2. Software Licenses

Software is a critical factor in managing and updating your digital signage. The costs largely depend on the complexity of the Content Management System (CMS) and the number of screens being controlled.

• Basic CMS: For a small network of screens, basic CMS platforms may cost $10 to $50 per screen per month.
• Advanced CMS: Systems that offer scheduling, content customization, real-time data integration, and reporting features range from $100 to $300 per screen per month.
• One-time fees: Some CMS providers offer a one-time licensing fee, which can start from $1,000 to $5,000, depending on the features and size of the deployment.

Additional costs can include software upgrades, security patches, and integration with third-party applications.

3. Installation and Setup

The cost of installation and setup depends on the complexity of your digital signage system:

• Simple indoor displays: Installing a single screen in a retail or office environment may cost between $200 and $500.
• Multi-location rollouts: A nationwide deployment can push installation costs from $2,000 to $10,000 depending on the number of locations, the types of displays, and logistical challenges.
• Outdoor installations: Installing weatherproof digital signage in outdoor locations can escalate the price to $5,000 or more due to the need for specialized mounting, wiring, and weatherproofing.

Professional installation ensures that your screens are placed optimally for maximum impact and prevents future issues such as poor screen alignment or improper wiring.

4. Ongoing Maintenance and Support

Digital signage is not a set-it-and-forget-it solution. Regular maintenance ensures system longevity and continuous performance. Businesses should allocate at least 10% of the original investment annually for maintenance:

• Basic maintenance: For small networks, maintenance plans cost between $500 and $1,000 per year, covering software updates and troubleshooting.
• Full-service support: Large-scale systems may require advanced monitoring, emergency repairs, and on-site support, with costs ranging from $2,000 to $10,000 per year, depending on the size of the network.

Downtime can be costly for businesses relying on digital signage for real-time customer engagement, making support plans a crucial consideration.

5. Customization and Integration Costs

If you require a more interactive or dynamic system, such as touchscreens or systems that pull in live data (e.g., weather, social media feeds), customization will increase your costs:

• Basic integration: Integrating social media, calendars, or basic data feeds might cost $500 to $2,000 depending on the complexity.
• Advanced custom features: Custom software solutions or integrations, like interactive touchscreens or data analytics systems, can start at $5,000 and rise to $20,000 or more.

Businesses often invest in custom features to enhance user engagement and ensure their signage delivers personalized experiences.

6. Types of Digital Signs

The type of digital sign you choose dramatically affects the cost. Each type serves different purposes and comes with varying price tags:

• Entry-Level Digital Signs: Basic LCD screens for small businesses start at $500.
• Full-Service Solutions: Turnkey solutions, including digital signage hardware, software, and support, typically range from $5,000 to $15,000.
• Replacement Signs: Replacing outdated digital signs can range between $1,000 and $5,000, depending on compatibility and installation needs.
• High-End LED Billboards: Large outdoor LED billboards used for advertising can cost anywhere between $10,000 to $100,000.
• Indoor Digital Signs: Indoor screens for retail, healthcare, or corporate environments generally range from $1,500 to $5,000.
• Outdoor Digital Signage: Weatherproof, high-brightness outdoor displays start at $3,000 and can go up to $10,000.
• Interactive Displays: Interactive touchscreens used for wayfinding or customer engagement range from $2,000 to $10,000 depending on size and features.

7. Pricing by Industry

Different industries have varied needs, which affects the cost of digital signage. Here are some industry-specific examples:

• Schools: LED signs for schools generally cost between $5,000 and $15,000, depending on size and customization.
• Businesses: Outdoor LED signs for small businesses typically range from $5,000 to $30,000.
• Retail: Digital signs in malls or retail outlets, designed to drive customer engagement, cost around $1,500 to $10,000 depending on display quality and size.
• Medical Facilities: Digital signage used in hospitals and clinics for patient communication and wayfinding can cost between $3,000 and $20,000.
• Malls: Large indoor and outdoor LED displays in malls can range from $5,000 to $50,000 depending on customization and size.

8. Content Creation

Content is the heart of digital signage, and the cost of producing engaging, professional-quality content can add to your overall investment:

• Basic templates: Many CMS platforms offer free or low-cost templates, but custom designs start at around $500 per piece of content.
• Professional content creation: Businesses that require custom videos, motion graphics, or high-end designs can expect to pay between $2,000 to $5,000 for high-quality, engaging content.
• Content refreshes: To keep digital signage fresh and engaging, businesses often refresh their content quarterly or monthly, with an annual content budget of $5,000 to $15,000 for continuous updates.

In 2024, the overall cost of digital signage is shaped by multiple factors, each requiring thoughtful consideration. Understanding these aspects helps ensure that you invest wisely and get the most out of your digital signage solution.

Hidden Costs You May Not Be Aware Of

While initial costs like hardware and installation are typically planned for, digital signage often comes with hidden expenses that can add up over time. If overlooked, these costs can strain your budget and impact your ROI. Let’s explore the less obvious yet crucial factors that affect your long-term investment.

1. Energy Consumption

Running digital displays, especially large or high-brightness screens, can lead to significant energy consumption. The size and type of screen, along with how long they run each day, influence the overall power usage.

• Indoor displays: A typical 55-inch commercial LCD screen consumes approximately 150-200 watts per hour. Assuming 12 hours of daily operation, this adds around $200-$400 per year in electricity costs, depending on local rates.
• Outdoor high-brightness displays: Outdoor screens designed to combat sunlight can use 2-3 times more energy. A high-brightness 75-inch LED display can consume 500-700 watts per hour, potentially adding $1,000 or more annually to your energy bill.

To mitigate these costs, businesses often turn to energy-efficient displays or set timers to power screens down when not in use. Additionally, some regions offer rebates or incentives for energy-saving technologies.

2. Internet Usage

Digital signage often relies on internet connectivity for content updates, real-time data, and remote management. For static content, the data load is minimal, but if your system streams live video or pulls in high-resolution content, bandwidth usage can spike significantly.

• Basic signage with static content: If your system only updates periodically (e.g., once a day), you might only need a basic internet package, which could cost around $50-$100 per month for 10-20 Mbps.
• Dynamic content or multiple screens: Systems that continuously stream content, such as news tickers or live video, require more bandwidth. In this case, you might need a dedicated internet line with speeds of 50-100 Mbps, costing $150-$500 per month, depending on your provider.

For businesses with multiple locations, these costs can multiply. Failing to account for the internet demands of digital signage can lead to throttled connections or unexpected overage fees.

3. Content Management Fees

While you may already be paying for a CMS, there are often hidden fees associated with managing multiple screens, users, or content types. Most CMS platforms offer tiered pricing based on the level of control and number of displays being managed.

• Basic CMS plans: Starting at $10-$50 per month, these plans usually cover a small number of screens with simple scheduling and management features.
• Enterprise-level CMS: Advanced systems with analytics, multi-location control, and real-time data integration can cost upwards of $100-$300 per screen, per month. If your signage involves interactive content or large networks of displays, expect additional fees for extended storage, multiple users, and real-time monitoring.

If you require premium support or API integrations, many platforms charge extra for these services, which can increase your total monthly CMS fees by 10-30%.

4. Screen Repairs and Replacement

No matter how robust your digital signage displays are, wear and tear or unexpected damages are inevitable, particularly for outdoor screens exposed to the elements or indoor screens in high-traffic areas.

• Indoor screens: Basic repairs such as screen recalibration, pixel correction, or component replacement could cost $300 to $1,000, depending on the severity of the issue. If the digital signage screen itself needs replacing, costs for a commercial-grade 55-inch display can range from $1,500 to $3,000.
• Outdoor screens: Given their exposure to weather conditions, outdoor displays are more susceptible to damage. A replacement for a 75-inch weatherproof LED display could set you back $3,000 to $10,000, not including installation. Protective enclosures, which can reduce the likelihood of damage, add another $1,000-$5,000.

It’s worth noting that extended warranties or service agreements, which typically cost 10% of the display’s original purchase price annually, can offset these potential repair costs.

5. Software Upgrades

While basic or free digital signage software updates are typically included in CMS subscriptions, major version upgrades, new features, or security enhancements often come with additional fees. Keeping your digital signage system up to date is crucial for maintaining security and compatibility with newer technology.

• Minor updates: Many providers include basic updates in your subscription, but customizations, maintenance costs or new functionality can incur additional charges.
• Major software upgrades: If your CMS provider rolls out a major new version or introduces new premium features, upgrade costs can range from $500 to $2,000, depending on the complexity of your system and the number of screens involved.

Failing to stay up to date can not only impact system performance but can also expose your system to security vulnerabilities, leading to potential downtime or breaches.

6. Licensing Fees for Media

Content is king in digital signage, and using licensed media such as stock images, videos, or music requires legal permissions. The cost of licensing media can vary depending on the type of content and how often it’s used.

• Stock images: Basic stock images typically cost between $10 and $100 per image, depending on licensing terms and usage limits. If your signage requires regular updates with fresh visuals, these costs can quickly add up.
• Music licensing: Playing licensed music on your digital signage, especially in retail or restaurant settings, requires you to pay royalties to licensing organizations such as ASCAP or BMI. Depending on the scope of use, licensing fees can range from $300 to $1,000 per year.
• Video clips: Licensing video content can be even more expensive, ranging from $100 to $500 per clip for stock footage. Custom video creation, especially with branded content, can cost upwards of $2,000 to $5,000 per project.

If your digital signage relies on third-party media, ensure you have a plan for recurring licensing fees to avoid legal complications and unexpected expenses.

By understanding these hidden costs, you can better plan and manage your digital signage investment. Managing digital signage costs effectively means factoring in expenses like energy usage, internet costs, and licensing fees. This ensures there are no surprises, helping you achieve long-term success without digital signage budget overruns.

CrownTV’s Comprehensive Pricing and Why It’s the Most Cost-Effective Solution for Your Business

When evaluating digital signage solutions, price is always a critical factor. But when it comes to CrownTV, the value goes far beyond the numbers. CrownTV offers a comprehensive range of services that are designed to meet your business’s needs and ensure top-tier quality and reliability.

Even when some aspects may seem more expensive than other providers, choosing CrownTV means investing in longevity, performance, and expert support—ensuring that you get what you pay for. Here’s a breakdown of CrownTV’s pricing and why it stands out as the most cost-effective solution.

CrownTV Packages

CrownTV offers two flexible pricing options for its software:    

• Monthly Plan: $39 per license. This is ideal if you need flexibility in scaling up or down based on your current business needs. Each license allows you to manage content across one screen, and if you’re running a smaller or seasonal operation, this plan lets you control your expenses while still receiving full access to CrownTV’s powerful dashboard and app integrations.    
• Annual Plan: $35 per license. For businesses with long-term plans, the annual plan offers a more budget-friendly solution, saving you $48 per screen annually. Opting for this package gives you all the same features but at a lower signage cost per month, perfect for those looking to make a long-term investment in their digital signage infrastructure.

While some competitors may offer cheaper CMS solutions, CrownTV’s robust dashboard and integration capabilities provide superior flexibility, ensuring that your system is scalable and easy to manage as your business grows. Saving a few dollars upfront might seem tempting, but with CrownTV, you’re investing in a system designed for seamless, long-term operation.

CrownTV Media Player

To connect your screens to CrownTV’s digital signage software, you’ll need a media player for each display. CrownTV’s media player costs $150 per screen, offering powerful performance in a small, sleek package. While some may consider alternative media players at a lower price, CrownTV’s device is purpose-built for smooth, reliable operation—guaranteeing better performance without unexpected glitches or compatibility issues.

Cheaper media players might work initially, but over time, the difference in reliability becomes clear. The last thing you want is a system outage because of subpar hardware. CrownTV’s media player ensures continuous uptime and exceptional playback quality, making it a worthy investment.

Digital Screens

CrownTV provides only premium Samsung and LG displays, ensuring the best visual quality and durability for your signage needs. The cost of screens starts at $999 for smaller indoor models and can go up to $13,350 for high-end commercial-grade displays.

Why opt for these premium brands? When you choose Samsung or LG, you’re choosing proven, reliable technology. Cheaper screens might save you money upfront, but they often come with trade-offs in terms of image quality, longevity, and warranty. CrownTV’s offerings ensure your content is displayed with maximum clarity and brightness, all while minimizing maintenance issues down the line.

Mounts

CrownTV also offers screen mounts to fit your specific installation requirements. The pricing ranges from $250 to $1,250, depending on the complexity of the mount and whether it’s for indoor or outdoor use. High-quality mounts ensure that your displays are securely and optimally positioned, reducing the risk of damage and ensuring long-term stability.

While you could find cheaper mounts, CrownTV’s options are specifically designed to handle the weight and size of commercial displays, ensuring your screens stay exactly where they should be—no matter the environment.

Installation

The quality of your digital signage installation can make or break the success of your system. CrownTV’s expert installation services ensure that your signage is professionally installed, avoiding the pitfalls that can come with improper setup. From precise screen alignment to optimal wiring, CrownTV’s team guarantees a seamless installation process designed to maximize the impact of your displays.

CrownTV’s installation service is priced at $295 for the first hour and $195 for each additional hour. This structure allows for flexibility based on the complexity of your installation. Whether you need a single display mounted in a retail space or a multi-location setup with several screens, CrownTV’s team can handle the job efficiently and professionally. However, it’s important to note that electrical work is not included in the installation costs. Businesses should factor in the need for certified electricians if any rewiring or electrical modifications are required for the display setup.

Additionally, CrownTV provides support during installation to ensure that every component—whether it’s your digital signage media players, mounts, or screens—is integrated seamlessly with your CMS, reducing downtime and ensuring a quick, hassle-free launch. With a transparent pricing structure and expert technicians, CrownTV guarantees that your installation is done right the first time, saving you from costly repairs or adjustments later.

Project Rendering

CrownTV offers a project rendering service priced at $599, which is essential for businesses that want a clear visual of how their digital signage will look once installed. This service provides a professional rendering of your entire project, ensuring that your design aligns with your goals before installation begins. It’s a small investment that offers peace of mind and ensures that no detail is overlooked.

Quality Over Savings

While there may be cheaper alternatives on the market, CrownTV stands out because of its focus on delivering high-quality, long-lasting solutions. The combination of industry-leading hardware, reliable digital signage software solutions, and expert services makes CrownTV the best choice for businesses that prioritize performance and durability.

By investing in CrownTV, you’re getting the best digital signage solution and ensuring that your investment pays off in the long run through fewer breakdowns, superior visual quality, and a seamless experience. Choose quality over short-term savings—your business deserves it.

Conclusive Thoughts: Get Cost-Effective Digital Signage with CrownTV

Determining the cost of digital signage in 2024 requires careful consideration of numerous factors, from display hardware to software licenses and beyond. As we’ve outlined, the total investment can vary greatly depending on your needs, but understanding the key components will help you budget wisely and avoid any surprises. By now, you should feel more confident in planning your digital signage project and making informed decisions that suit your goals and budget.

Let’s recap the highlights:

• Display hardware costs can range from $999 to $13,350, depending on the type and size of the screen.
• Software licenses vary from $35 to $39 per month, depending on your plan.
• Installation services are priced at $295 for the first hour, with $195 for each additional hour, ensuring a precise and professional setup.
• Energy consumption, internet usage, and maintenance fees all contribute to the long-term costs of running a digital signage network.

CrownTV offers an all-encompassing solution that provides reliable hardware and software, expert installation, and ongoing support. CrownTV’s pricing reflects the premium quality and comprehensive service they offer, making them a cost-effective choice in the long run, especially when compared to companies that may cut corners for short-term savings. Choosing CrownTV means choosing a partner that helps your business grow, ensuring your signage system runs smoothly, looks impeccable, and engages your audience effectively.With over 13 years of experience and certified technicians nationwide, CrownTV is ready to transform your business with a powerful, strategic, and hassle-free digital signage network. Ready to see the impact for yourself? CrownTV’s complete solution is built to elevate your brand and ensure every penny you invest pays off.