Getting Started With Salon Digital Signage: What You Need to Know

How do you captivate customers in those few minutes of waiting? What if the same screens you use to entertain could also educate and sell?

The solution isn’t about offering a visual distraction. It’s about creating moments that inspire action—right from your salon chair. Digital signage is changing the way businesses connect with clients, and salons are no exception.

This guide covers everything you need to know about getting started with salon digital signage. Whether you’re new to it or looking to refine your setup, we’ve got you covered with actionable insights and practical advice. Here’s what we’ll explore:

• Advantages of digital signage for salons: How it boosts engagement, promotes services, and drives sales.
• Technical know-how: A beginner-friendly breakdown of hardware and software essentials.
• Costs and ROI insights: What you’ll spend and how digital signage can pay for itself.
• Content strategies that work: Ideas to captivate your audience and maximize screen impact.
• Implementation tips: How to set up and maintain your system with ease.

With over 13,000 active displays globally, companies like CrownTV have already helped businesses use digital signage to transform customer experiences. This guide will help you do the same—efficiently, effectively, and within budget.

Let’s get started.

Advantages of Digital Signage for Salons

What if your salon could do more than offer great services? With digital signage, every screen becomes a silent salesperson, engaging customers and increasing revenue without lifting a finger. Here’s why this technology is quickly becoming a must-have for salons:

• Engage Clients While They Wait: Waiting doesn’t have to feel wasted. With digital screens, you can turn idle moments into opportunities to capture attention. Research shows that 84% of businesses that use digital signage experience a significant boost in customer engagement. Whether it’s promoting new services, sharing seasonal offers, or displaying calming visuals, digital signage makes every minute count.
• Showcase Services and Upsell Without Pressure: Instead of relying on conversations alone, digital signage highlights your services visually. Display pricing, bundle deals, or before-and-after photos in a way that feels organic—not forced. Screens work subtly but effectively, encouraging clients to explore more of what your salon offers.
• Build Trust with Social Proof: People trust recommendations more than advertisements. Use your signage to feature client reviews, testimonials, or photos of real results. Seeing happy, loyal customers can inspire confidence in your new visitors.
• Save Time on Repetitive Tasks: Got promotions, special announcements, or appointment availability to share? With digital signage, updates are quick and consistent. Say goodbye to printing and distributing flyers or relying on staff to relay every detail—saving you both time and money.
• Modernize Your Salon’s Appeal: First impressions matter, and technology plays a big role. Digital signage adds a sleek, contemporary vibe to your salon, signaling to clients that you’re forward-thinking and invested in their experience.
• Improve Staff Efficiency: Well-placed digital signage reduces the need for staff to answer repetitive questions. Display frequently asked information, like pricing or available services, to let your team focus on providing excellent service rather than explaining the basics.

Digital signage is more than a trend—it’s a strategic tool that can elevate how you run your salon and connect with your clients. Let’s move on to the nuts and bolts of how to set it up.

Hardware and Software Essentials for Salon Digital Signage

Getting your salon’s digital signage up and running starts with understanding the tools that make it work. Don’t worry—this breakdown simplifies what you need to know about the hardware and software behind a seamless signage system.

Hardware

The hardware setup is the backbone of your digital signage system. Here’s what you’ll need:

• Digital screens: From compact digital displays to larger wall-mounted options, choose screens that suit your salon’s layout and customer visibility.
• A reliable media player: This is the heart of your system, connecting your screens to your content. CrownTV’s media player is compact but exceptionally powerful, making it perfect for a salon environment. It ensures smooth, consistent content delivery without glitches, even during peak usage hours.
• Internet connection: A stable connection keeps your system running and ensures content updates are applied without delays.

Position your screens where customers naturally focus, like reception desks, mirrors, or lounge areas.

Software

The right software makes managing your digital signage solution easy and efficient. A good system will let you update, schedule, and customize your content with minimal effort. CrownTV’s dashboard is a standout solution here. This cloud-based platform is built for both beginners and advanced users, giving you full control over your displays from anywhere. Want to schedule promotions for specific times or highlight last-minute offers? The system lets you make changes instantly.

It’s also equipped with AI-driven features that can optimize your content strategy by analyzing engagement patterns, helping you display the right messages at the right time. Whether you’re showcasing pricing, highlighting reviews, or running seasonal campaigns, the dashboard ensures your content makes an impact.

What You Don’t Need to Worry About

With the right hardware and software, installation and operation are straightforward. Systems like CrownTV offer plug-and-play functionality, meaning you won’t need a technical background to get started.

Costs and ROI Insights

Investing in hair salon digital signage involves a range of costs, from hardware to maintenance. But here’s the good news—it’s an investment that not only pays for itself but often yields far greater returns. Let’s break it down.

General Costs for Digital Signage in the U.S. Market

Digital signage prices vary based on the size of your salon, the quality of equipment, and the features you need. Here’s a general overview:

• Digital Screens: In the U.S., commercial-grade screens typically range from $900 to $15,000, depending on the size and resolution. Small salons may opt for 32-inch screens at the lower end of this range, while larger setups might go for 75-inch or larger displays.
• Media Players: Expect to pay between $100 and $500 for a media player capable of supporting smooth content playback.
• Software Subscriptions: Digital signage software usually comes with monthly or annual subscription fees. Plans range from $30 to $70 per screen per month.
• Installation and Setup: Professional installation fees can cost anywhere from $250 to $1,000 per screen, depending on complexity. If you’re installing multiple screens, there are often package deals.
• Ongoing Costs: Content creation, updates, and maintenance add recurring costs but are generally manageable for most salon budgets.

CrownTV is an Affordable Digital Signage Solution for Salons

While digital signage prices can vary, CrownTV consistently delivers some of the most competitive rates on the market. Let’s take a closer look at how CrownTV’s pricing stacks up in key areas:

• Digital Screens: CrownTV offers an array of screen options that fit salon needs. Their pricing starts at $879 for smaller screens and goes up to $13,350 for ultra-large displays—on par with, or even lower than, the market average.
• Media Players: With CrownTV, you get a reliable media player for just $150, ensuring seamless performance at a fraction of the usual cost.
• Software Subscriptions: CrownTV’s cloud-based software, integrated with advanced features like AI, starts at $29 per display per month—a significant savings compared to competitors offering similar functionality.
• Installation: While the general market charges between $250 and $1,000 per screen, CrownTV simplifies the process with affordable installation starting at $295 for the first hour and $195 for each additional hour, making it one of the best options for salons nationwide.

The Value of ROI

Investing in digital signs isn’t about costs—it’s about the return. With a well-implemented system, salons can see:

• Increased Revenue: Highlighting promotions, upselling services, and cross-selling products directly through signage boosts sales.
• Cost Savings: Digital signage eliminates the need for printed materials, reducing recurring marketing expenses.
• Customer Retention: Engaging and informative screens enhance the client experience, encouraging repeat visits.
• Advertising Income: Partnering with local businesses for ad space can generate additional revenue.

With CrownTV, you’ll maximize your ROI while keeping upfront and ongoing costs manageable. Ready to enhance your salon with digital signage that works as hard as you do? Let’s move on to creating content that truly captivates.

Crafting Captivating Content Strategies That Work for Salon Digital Signage

Content is the lifeline of any digital signage setup. For salons, it’s not about filling screens with visuals—it’s about delivering meaningful messages that grab attention, enhance customer experience, and drive action. Here’s how to make your digital signage content shine:

• Promote Your Services with Visual Storytelling: Showcase what makes your salon unique. Use high-quality images or videos to highlight popular services, exclusive treatments, or seasonal specials. Before-and-after photos of haircuts, color transformations, or skincare treatments can be particularly powerful in catching the eye and building trust.
• Schedule Content Around Peak Hours: Your audience changes throughout the day. In the morning, focus on promoting quick services like blowouts for on-the-go clients. During peak hours, spotlight premium services like full hair coloring or spa treatments. With smart scheduling tools, you can plan and automate these updates to match your salon’s flow.
• Add Value with Educational Content: Become the go-to expert for your clients by using your screens to share helpful tips and advice. Think “5 Ways to Protect Your Hair in Winter” or “The Best Skincare Routine for Busy Professionals.” Educational content builds authority while keeping clients engaged during their wait time.
• Highlight Client Testimonials and Social Proof: Nothing builds confidence like happy customer feedback. Rotate glowing testimonials, online reviews, or even social media shoutouts on your screens. Incorporating a QR code that links to your review platform or social media feeds can encourage others to share their experiences, too.
• Upsell Products with Subtle Recommendations: If your salon sells retail products, use your screens to highlight their benefits. Feature videos of stylists demonstrating how to use specific products, or share client testimonials about their favorite items. Strategically placed screens near your product displays can increase conversions effortlessly.
• Spotlight Exclusive Offers and Limited-Time Deals: Urgency drives action. Use your screens to advertise flash sales, package deals, or member-only promotions. Keep the designs bold and the call-to-action clear, encouraging clients to act before the opportunity passes.
• Entertain with Branded Content: Not everything on your screens needs to sell. Branded content like motivational quotes, stylish animations, or relaxing visuals can make your salon feel more welcoming. Keeping the tone consistent with your brand reinforces your identity and makes the experience more memorable.
• Make It Interactive: Add an interactive element to your signage by incorporating QR codes or touchscreens (if your setup allows). Let clients scan codes to book appointments, access loyalty programs, or browse upcoming events and offers.
• Keep It Fresh: Stale content loses impact quickly. Refresh your playlist regularly with new visuals, offers, and tips to ensure clients stay engaged every time they visit.

By following these strategies, your digital sign becomes more than a screen—it’s an extension of your salon’s voice, personality, and business goals.

How to Implement and Maintain Your Digital Signage System

Installing and maintaining a digital signage system in your salon doesn’t have to feel overwhelming. With the right approach, you can ensure a smooth setup and long-term functionality that supports your business goals. Follow these steps for a hassle-free implementation:

• Plan the Placement of Your Screens: Strategic placement is key to maximizing the impact of your digital signage. Identify areas where customers spend the most time, like waiting areas, reception desks, and near mirrors. Keep screens at eye level and ensure they’re visible without being intrusive.
• Choose Reliable Hardware: Invest in commercial-grade screens designed to handle continuous use. Pair them with a dependable media player that ensures smooth content playback without interruptions. CrownTV’s media player, for example, offers seamless integration and reliable performance, making it an excellent choice for salons.
• Install with Care: Mount your screens securely and hide cables for a clean, professional look. If you’re using multiple displays, ensure they are networked properly for centralized control. Overlooking these details can result in a cluttered or inefficient setup.
• Set Up the Software: Opt for a cloud-based content management system (CMS) that’s intuitive and flexible. A CMS like CrownTV’s dashboard allows you to update and schedule content remotely, saving time and effort. Features like AI-powered insights can also help you refine your content strategy as your salon grows.
• Regularly Refresh Your Content: Outdated content loses its effectiveness. Create a schedule to update your screens with new promotions, seasonal offers, and fresh visuals. Automating updates through your CMS can make this process effortless.
• Perform Routine Maintenance: Check your screens periodically to ensure they’re working properly. Clean the digital signage displays to maintain visibility and address minor hardware or software issues before they escalate. Having a trusted support partner can make all the difference here.

Why DIY Isn’t the Best Option for Salons?

While it’s tempting to handle digital signage setup on your own, it often leads to more stress and less effective results. Here’s why hiring a professional, like CrownTV, is a smarter choice:

• Expert Guidance: Professionals assess your salon’s layout to determine the best digital signage screen placement and hardware options, ensuring optimal visibility and functionality.
• Time Savings: Installing digital signage systems requires technical expertise, from mounting screens to configuring software. A professional team handles it quickly and efficiently.
• Seamless Integration: DIY setups can struggle with connectivity and content management. CrownTV’s plug-and-play solutions simplify the process and minimize downtime.
• Long-Term Support: A professional service ensures ongoing assistance, helping you resolve technical issues and keep your system running smoothly.

Investing in professional installation not only saves time but also ensures a polished, professional look that reflects well on your salon. With CrownTV’s expertise, you’ll have a fully functional digital signage system without lifting a finger.

Conclusion: Make Salon Digital Signage Effortless with CrownTV

Getting started with salon digital signage is simpler than you think, and now you’re ready to put those insights into action. From understanding its benefits to implementing a seamless system, you’ve taken the first step toward transforming your salon experience. With the right tools and strategies, digital signage can engage clients, boost sales, and modernize your business in ways traditional methods can’t.

Here’s a quick recap of the highlights:

• Advantages of Digital Signage: Captivate clients, promote services, and streamline operations.
• Technical Essentials: Reliable hardware like screens and media players, paired with user-friendly software.
• Cost and ROI Insights: Understand upfront costs and how signage can quickly pay for itself.
• Content Strategies: Effective ways to keep your clients engaged, entertained, and informed.
• Implementation Tips: Ensure a professional setup for maximum impact and long-term success.

While you now have the knowledge to explore digital signage, the best results often come with expert guidance in integrating digital signage. CrownTV specializes in delivering easy-to-use, cost-effective digital signage solutions tailored to beauty salons. With their dependable hardware, intuitive software, and dedicated support, you can focus on running your salon while they handle the technical details.

Ready to elevate your salon’s client experience? Let CrownTV help you bring your vision to life—effortlessly.

What You Can Look Forward To With CrownTV

When it comes to getting started with salon digital signage, CrownTV offers an all-inclusive approach to ensure your system is set up for success. Here’s what you can expect:

• Tailored, all-in-one solutions: CrownTV takes care of everything, from sourcing premium indoor and outdoor screens to installation and setup. You’ll have complete control over your displays from any device, anywhere.
• Nationwide professional installation: Certified and insured technicians across the U.S. handle every detail, including cabling, system activation, and testing, ensuring a flawless setup.
• Top-notch planning and project management: CrownTV provides comprehensive consulting, from initial planning and site evaluations to seamless execution, ensuring a solution that fits your salon’s needs.
• Expert strategy for maximum impact: With deep expertise in every type of digital signage project and AV systems, CrownTV helps craft a strategy that enhances communication, engagement, and results.
• Reliable ongoing support: Whether you need updates, troubleshooting, or maintenance, CrownTV’s team is always available to keep your system running smoothly.
• Integration with powerful apps: CrownTV’s extensive app offerings allow you to integrate tools and widgets that enhance your salon’s messaging and client engagement.
• Over a decade of proven experience: With more than 13 years in the industry, CrownTV combines technical knowledge and real-world expertise to deliver solutions that work.

With CrownTV’s unmatched expertise and dedication, creating a high-performing digital signage system for your salon has never been easier. Let us help you turn your screens into tools that elevate your business and improve your service quality.