Top 101 Digital Signage Statistics You Need to Know

Are you wondering if digital signage is as impactful as people say? Or maybe you’re curious whether your investment in those screens really drives the kind of results you need. You’re not alone. Many businesses wrestle with the same question: Is digital signage worth it?

The good news? We’ve got the data to back up the answers. This comprehensive collection of 101 key statistics covers everything you need to know, from industry growth to the impact on customer engagement, offering insights that could change the way you think about digital displays. Ready to learn what digital signage can do for you? Let’s dive into the numbers and find out.

Banking

The banking sector has embraced digital signage as a powerful tool to improve customer communication, streamline services, and offer a more engaging branch experience. With more people seeking seamless and efficient interactions, digital displays have become an essential part of modern banking, helping institutions deliver timely information while enhancing customer satisfaction.

Here are the key statistics showcasing the role of digital signage in banking:

• Over 60% of banks now use digital signage to communicate with their customers, indicating its widespread adoption across the industry.
• A significant 75% of the messages displayed on digital signage in banks are directly related to banking services, while the remaining 25% focus on additional, non-banking content to engage and inform customers.
• Interestingly, 70% of banks tailor their digital signage content based on the specific branch, ensuring that messages are relevant and localized for better customer engagement.
• Digital signage has proven to be a cost-effective investment for banks, with 95% of retail banks reporting satisfaction with their digital signage systems. In fact, many banks experience a payback period as short as 18 months after implementing the technology.
• While digital signage is popular, only 21% of banks produce their own in-house content for the screens. Most institutions prefer outsourcing content creation for more efficient and impactful results.

Digital signage in banking is more than just a screen—it’s a way to enhance customer interactions, provide essential information, and even personalize the in-branch experience. With its continued growth, digital signage is becoming a must-have communication tool for financial institutions looking to stay competitive and responsive to customer needs.

Restaurant Industry

In the fast-paced restaurant industry, digital menu boards have become a key tool for enhancing customer experience and streamlining operations. From displaying dynamic menus to promoting specials, digital signage helps restaurants keep up with changing trends and customer expectations, while also making operations more efficient.

For businesses looking to optimize their marketing efforts, this includes digital signage campaigns that not only showcase promotions but also engage customers effectively. These campaigns are backed by relevant digital signage statistics, which highlight how impactful this technology is in driving customer behavior and increasing profitability.

Here are the key statistics that highlight the role of digital signage in the restaurant industry:

• 74% of restaurant customers prioritize having a clear and engaging menu display when choosing where to eat, showing how crucial digital signage is for first impressions.
• Quick-service restaurants account for up to 20% of the digital signage industry, illustrating the widespread use of dynamic menu boards and promotional content to speed up the ordering process and increase customer satisfaction.
• Restaurants using digital signage to display their menus have seen an average 3% increase in margins per transaction, proving that the right display can boost profits.
• 73% of diners agree that restaurant technology, such as digital menus, improves their overall dining experience, helping them make more informed decisions about their meals.
• When using digital signage to promote products and specials, restaurants influence 29.5% of customers’ purchase decisions, highlighting its effectiveness in driving sales.
• 8 out of 10 people report making an unplanned purchase after seeing an item advertised on a digital menu or display, which demonstrates the persuasive power of in-restaurant advertising.
• Nearly 30% of customers find digital menus influential when deciding what to order, underscoring the importance of clear, engaging displays in driving purchase decisions.
• 95% of restaurant owners believe that digital technology, including signage, improves their business efficiency, making operations smoother and more responsive to customer needs.

Digital signage in restaurants is not just about looking modern—it’s about delivering a more engaging, efficient, and profitable dining experience. With the ability to instantly update menus, promote specials, and influence customer behavior, restaurants that embrace digital signage are positioned to stand out and succeed in a highly competitive industry.

Retail

In the retail industry, retail digital signage has quickly become a cornerstone for engaging customers, boosting sales, and enhancing brand visibility. Whether it’s in-store promotions, interactive displays, or guiding customers through their shopping journey, digital signage offers a dynamic way for retailers to stay competitive and meet the evolving demands of modern shoppers.

Retailers that incorporate digital signage into their strategy are better equipped to capture attention, influence purchasing decisions, and create memorable shopping experiences. Here are key statistics that showcase how digital signage is making an impact in the retail sector:

• 80% of shoppers are more likely to enter a store because of eye-catching digital signage displayed outside.
• Digital signage increases average purchase amounts by 29.5%, making it a highly effective tool for driving sales.
• 64% of retailers report that digital signage has helped improve customer engagement within their stores.
• Digital signage has been shown to improve brand awareness, with 84% of retailers agreeing that it boosts brand visibility more than traditional advertising methods.
• 46% of retailers say that digital signage has increased customer satisfaction by providing more informative and engaging content.
• Digital signage drives impulse buying, with 19% of customers making unplanned purchases after seeing a product promoted on a digital screen.
• Retailers have noted a 43% improvement in employee training with the help of digital signage, ensuring staff are more informed and efficient.
• 76% of American consumers have entered a store they’ve never visited before because of signage that caught their attention.
• 68% of shoppers have made a purchase because a product display or signage piqued their interest.
• Digital signage boosts repeat purchase rates by 32.8%, showing its effectiveness in customer retention.
• 60% of customers make buying decisions at the point of sale, and digital signage plays a key role in influencing these choices.
• In stores with digital displays, customers spend 30% more time browsing products, leading to increased sales opportunities.
• Digital signage can increase foot traffic by up to 24% in retail environments, giving stores a competitive edge.
• 71% of shoppers say that digital signage captures their attention more effectively than online advertisements.
• 59% of customers express interest in learning more about a product or offer after seeing it on a digital sign.
• A strong 75% of respondents feel that promotional content on digital displays, such as offers and value-added information, is the most successful in driving sales.
• Digital signage creates a memorable impact, with 47% of customers able to recall a specific message they saw on a digital display.
• 70% of American consumers reported seeing a digital billboard or signage in the past month, indicating the high visibility of this medium.
• 87% of millennials approve of product placements in videos shown on digital signage, making this demographic particularly receptive to this form of advertising.
• 43% of retailers use digital signage to assist with in-store personnel training, boosting operational efficiency.
• Digital signage in grocery stores and shopping malls reaches 28% and 27% of consumers, respectively, making these prime locations for impactful displays.
• Medical offices and large retail stores are also hotspots, with 20% of consumers seeing digital signage in these spaces.
• Digital signage increases customer satisfaction by 46%, making the shopping experience smoother and more enjoyable.

These statistics clearly show that digital signage isn’t just a visual enhancement—it’s a vital tool that drives customer interaction, increases sales, and builds stronger brand loyalty in the retail sector. By embracing this technology, retailers can stay competitive and provide a more dynamic, engaging shopping experience for their customers.

Healthcare Industry

The healthcare industry is increasingly adopting digital signage to improve communication, streamline operations, and enhance the overall patient experience. Whether it’s sharing vital health information, reducing perceived wait times, or guiding visitors through complex facilities, digital signage has become a critical tool for modern healthcare providers. It not only makes hospitals and clinics more efficient but also helps create a more informed and comfortable environment for patients and staff alike.

Here are the key statistics that demonstrate the impact of digital signage in healthcare:

• 70% of hospitals now utilize digital signage to provide real-time communication and updates, illustrating its growing importance in the sector.
• 64% of doctors believe that digital signage and IoT technologies can alleviate the workload of healthcare professionals by automating routine tasks and improving patient communication.
• 75% of patients who view hospital messages on digital signage feel that the content enhances their overall hospital experience by providing useful and relevant health information.
• 78% of patients actively seek digital health solutions, demonstrating a clear demand for more interactive and technology-driven healthcare environments.
• 52% of patients report that they receive some of their health-related information from digital signage, making it a trusted source for delivering critical messages in medical settings.
• An impressive 83% of patients spend significant time engaging with the digital content displayed in hospitals, further proving that digital signage captures attention and keeps patients informed.
• 75% of people who view digital signage in hospitals are able to recall at least one message, showing the lasting impression these displays make on viewers.
• In some clinics, the use of digital displays has led to a 15% to 150% increase in business, thanks to their ability to improve communication and promote services effectively.
• Hospitals waste approximately $12 billion per year due to inefficient communication. Digital signage helps reduce these losses by ensuring that critical information is delivered clearly and promptly.
• 27% of patients have found a healthcare provider through digital messaging, showing that these displays can also play a role in patient acquisition.

Digital signage in healthcare settings is much more than a convenience; it’s a powerful tool that improves patient engagement, enhances the flow of information, and boosts operational efficiency. As healthcare facilities continue to embrace these digital solutions, the positive impact on both patient care and business outcomes will only grow.

Corporate and Employee Communication

Effective communication is the backbone of any successful organization. Companies that invest in clear, engaging communication strategies tend to have more productive employees and a more connected workforce. Digital signage has become a key tool in corporate communication, offering a dynamic way to share important updates, recognize employee achievements, and promote company values. By integrating digital displays in the workplace, companies can improve internal communication, which directly impacts engagement and productivity.

Here are the key statistics that highlight the importance of digital signage in corporate and employee communication:

• 56% of internal communication teams are planning to increase their use of digital signage in the workplace, recognizing its effectiveness in delivering clear, engaging messages.
• 50% of communications professionals currently use digital signage as a primary channel for sharing information with employees, helping to keep the workforce informed and aligned.
• Employees who feel appreciated through tools like digital signage are 60% more likely to work harder, showing how recognition boosts motivation and performance.
• Organizations that effectively communicate with their employees see a 25% increase in productivity, emphasizing the direct link between good communication and better results.
• Companies that prioritize clear communication are four times more likely to report high levels of employee engagement, demonstrating how important it is to keep teams informed and involved.
• 93% of communication is nonverbal, making visual tools like digital signage an essential part of workplace communication strategies.
• Disengaged employees are 12 times more likely to leave their jobs within a year, making employee communication crucial for retention.
• Presentations that incorporate visual aids like digital signage are 43% more persuasive than those that don’t, underscoring the power of visuals in delivering impactful messages.
• 68% of U.S. consumers say that customer-facing signage reflects the quality of a business and its products, meaning that effective internal communication through digital signage can also improve external perceptions.
• Over 25% of U.S. companies are focusing on “multichannel campaign management,” which includes digital signage as part of their strategy for internal and external communications.
• Surprisingly, 47% of employees say they don’t know their company’s core values. Digital signage can bridge this gap by constantly reinforcing company values and culture.

Digital signage offers an innovative way to enhance corporate and employee communication, helping businesses boost productivity, improve engagement, and foster a more connected workforce. By keeping everyone informed and recognized, companies can see significant improvements in both employee satisfaction and overall performance.

Manufacturing Industry

In the manufacturing industry, where safety and efficiency are paramount, digital signage has emerged as an essential tool. It helps streamline operations, reinforce safety protocols, and improve overall communication within the workforce. By delivering real-time updates, safety reminders, and productivity metrics, digital signage ensures that manufacturers can maintain a safe and productive environment.

Here are the key statistics that highlight the impact of digital signage in manufacturing:

• The U.S. loses approximately $170 billion annually due to workplace injuries, illnesses, and fatalities. Digital signage can play a vital role in reducing these incidents by helping to communicate safety protocols and updates effectively.
• Manufacturers who utilize safety and health communication through digital signage have reported a 20% or greater reduction in injury and illness rates.
• A significant 93% of manufacturers use digital signage to display their products during trade shows and exhibitions, showcasing the versatility of this technology beyond the production floor.
• Nine out of ten manufacturers rely on digital signage to enhance employee training programs, resulting in a 22% improvement in workplace engagement.
• Companies using digital signage for internal communications and safety notices have experienced a 41% decrease in quality defects, showing how clear communication can directly impact the quality of products.
• For every dollar spent on safety communication solutions, companies can see a return of $4 to $6 in benefits, illustrating the financial advantages of investing in digital signage.
• Lastly, 67% of employees are better at completing tasks when instructions include both text and visual elements, emphasizing the importance of combining words with images or videos in digital signage.

Digital signage in manufacturing is not only about enhancing communication—it’s about creating a safer, more efficient, and productive workplace. By leveraging the power of clear visual messaging, manufacturers can reduce risks, boost engagement, and improve overall operational outcomes.

Religious Sector

In religious institutions, effective communication plays a vital role in engaging congregations and spreading important messages. Digital signage has become an increasingly popular tool in worship venues, helping to modernize communication, streamline announcements, and display key messages during services. From scripture displays to community event announcements, digital signage is helping churches and other religious organizations keep their congregations informed and involved.

Here are the key statistics that demonstrate the growing impact of digital signage in the religious sector:

• Churches can reduce their annual photocopying and printing costs by up to 76% through the use of digital signage, cutting down on paper waste while also providing a more efficient communication tool.
• There has been a 72% increase in the use of technology in churches led by Baby Boomer pastors, showing the shift towards more tech-friendly worship services.
• 52.9% of religious organizations now use projectors and other forms of digital signage to deliver sermons, enhancing the overall worship experience for attendees.
• A significant 4 out of 5 worship venues have their own websites and are installing modern technologies like digital signage to attract and engage a broader community, especially younger generations.
• 7 out of 10 practicing Christian millennials read scripture on digital screens, emphasizing the role of digital technology in engaging younger members of religious communities.
• 46.1% of churches state that social media is their most effective outreach method, and many are incorporating social media feeds into digital signage to extend the reach of their messages during and after services.

As more worship venues continue to adopt this technology, the role of digital displays in enhancing religious services will only continue to grow.

Education Sector

Digital signage is making waves in the education sector, helping institutions streamline communication, improve student engagement, and create more dynamic learning environments. From displaying important announcements to providing interactive learning tools, digital signage has become a valuable resource for schools and universities looking to modernize their campuses and deliver information more effectively.

Here are the key statistics that highlight the growing role of digital signage in education:

• 73% of educational institutions consider digital signage to be crucial for future communication strategies, underlining its growing importance in the education sector.
• 70% of colleges have already implemented digital displays across their campuses to deliver important news, promote events, and share information more efficiently.
• A staggering 87% of educational institutions, including K-12 schools, have deployed digital signage systems to improve both communication and lesson delivery.
• 100% of universities and colleges use digital signage to broadcast institutional news and announcements, ensuring that students and staff stay informed.
• 86% of higher education institutions use digital signage for dining hall menu boards, providing students with up-to-date information about their meal options.
• In addition, 57% of institutions utilize digital displays for classroom scheduling and emergency notifications, further enhancing the safety and organization of campus activities.
• Wayfinding and room signs are also common use for digital signage, with 43% of educational institutions incorporating them to help students and visitors navigate campus facilities more easily.
• Digital signage is not just for announcements; 96% of students report that video content increases their learning experience, making digital displays an excellent tool for sharing educational materials.
• Applying technology to the learning process has shown benefits beyond communication. For example, 45% of students say it reduces stress, while 46% feel it improves their confidence and 57% believe it boosts efficiency in their studies.
• Furthermore, 67% of students say that digital tools help them better prepare for class, indicating that digital signage plays a role in improving academic outcomes.
• 97% of students notice and recall content on digital displays, demonstrating that this technology effectively captures attention and helps students retain important information.

As schools and universities continue to embrace digital signage, the education sector is seeing significant improvements in communication, learning engagement, and campus safety. The versatility of digital displays makes them a key asset for educational institutions aiming to enhance both the student experience and administrative efficiency.

General Digital Signage Statistics

Digital signage is transforming the way businesses communicate with customers and employees alike. Whether it’s used to enhance brand messaging, improve engagement, or increase efficiency, digital signage offers a dynamic solution for a wide range of industries. From large-scale deployments to small business applications, the influence of digital signage is undeniable.

Here are 20 key statistics that highlight the general impact and growth of digital signage across various sectors:

• The global digital signage market was valued at $23.5 billion in 2021, and is expected to grow to $63.3 billion by 2031, reflecting a steady compound annual growth rate (CAGR) of 6.3%.
• Digital signage currently reaches 135 million people every week, showcasing its impressive reach and influence.
• North America leads the way in digital signage adoption, with 42% of the market share, followed by Asia at 17%.
• 60% of businesses that haven’t yet implemented digital signage plan to do so within the next two years.
• 67% of digital signage users predict an increase in digital out-of-home (DOOH) advertising over the next two years.
• Digital signage systems drive more engagement, with 400% more views compared to static displays.
• The average attention span of viewers ranges from 2.8 to 8 seconds, making quick, visual messaging on digital signage ideal for capturing attention.
• Visual content on digital signage receives 94% more views than text-only displays.
• Digital signage content has an 83% recall rate, almost double that of traditional advertisements.
• Displays placed in public spaces can reach up to 10% of the U.S. population aged 12 and older, making digital signage a powerful communication tool.
• Businesses using digital signage see an increase in sales, with 80% of brands recording up to 33% more sales after implementing digital displays.
• Digital signage can reduce perceived wait times by 35%, which significantly enhances customer satisfaction in places like retail stores, healthcare settings, and service locations.
• 53% of businesses plan to increase their investment in digital signage within the next two years.
• 65% of end-users will allocate more spending towards new digital displays, while 42% plan to invest more in content creation.
• 51% of digital signage screens are used primarily for customer-facing purposes, while 9% are focused on employee-facing communication.
• In terms of visibility, digital signage captures 75% of travelers’ attention, with 47% of them able to recall specific messages they’ve seen.
• The cost of installing digital signage has decreased significantly, with the cost of maintaining a 100-node network dropping by 50% between 2004 and 2010.
• 90% of information transmitted to the brain is visual, which is why digital signage, with its visual focus, outperforms traditional communication methods.
• 43% of end-users cite improved brand awareness as one of the key benefits of digital signage.
• After three days, people retain 65% of visually presented information, making digital signage an effective tool for delivering long-lasting messages.

These statistics demonstrate the growing impact of digital signage across industries. As businesses continue to adopt this technology, they’re not only improving communication but also driving greater engagement, efficiency, and overall performance.

Wrapping Up: Unlock the Power of Digital Signage with CrownTV

You’ve explored a wealth of statistics that illustrate just how impactful digital signage can be across industries. From boosting sales in retail to enhancing patient communication in healthcare, the numbers speak for themselves. Digital signage is no longer a luxury but a necessity for businesses looking to captivate their audience and streamline communication.

Here are some of the key takeaways from our deep dive into digital signage:

• 80% of shoppers enter a store because of digital signage.
• Digital signage in healthcare enhances patient experience, with 75% of patients recalling at least one message.
• 84% of retailers believe digital signage improves brand awareness more than traditional advertising.
• Educational institutions are embracing this technology, with 87% of schools deploying digital signage to improve communication.
• 400% more views are generated through digital signage compared to static displays.

The versatility of digital signage allows it to seamlessly integrate into various industries, from retail to education, manufacturing, and beyond. Each stat reinforces the undeniable truth: digital signage is shaping the way businesses communicate and engage.

As you consider implementing digital signage for your own business, look no further than CrownTV. Our services are designed to help businesses of all sizes leverage digital signage to achieve their goals. Whether you’re in retail, healthcare, education, or hospitality, we provide tailored digital signage solutions that align with your needs. Our digital signage implementation services ensures a hassle-free setup—our team handles everything from expert installation to content creation, leaving you to focus on your core business.

At CrownTV, our cloud-based dashboard give you full control of your displays, offering real-time updates and secure management from anywhere in the world. With our robust media player, you’ll enjoy high-performance visuals that bring your content to life on any screen. Plus, our app integrations give you the flexibility to use widgets and apps that enhance your displays, ensuring you always stay ahead of the competition.

With over 13 years of experience, 13,000+ active displays, and a global presence, CrownTV is here to help you make the most of digital signage. From high-brightness window displays to seamless integration across multiple locations, CrownTV is your partner in transforming communication and driving results. Let us help you elevate your business with dynamic, impactful digital signage solutions.