Top Digital Signage Software in the USA to Watch in 2025

Ever wondered why some storefronts pull in crowds while others seem to be invisible? Or why certain businesses effortlessly grab your attention with vibrant displays while others struggle to make a dent? The secret isn’t just about having a flashy screen. It’s about the software powering those displays—the very heart of digital signage.

In 2024, the digital signage industry saw a wave of innovations that completely reshaped how businesses communicate with their audiences. But here’s the kicker: the upcoming year, 2025, promises even more groundbreaking changes. Whether it’s new software capabilities, hardware integrations, or more flexible customization options, staying ahead of these trends could be the game-changer your business needs.

Digital signage has become a cornerstone for businesses looking to boost visibility, drive engagement, and streamline communication. But here’s the catch—not all digital signage software is created equal. As businesses gear up for 2025, choosing the right solution could mean the difference between standing out or blending into the background.

Here’s what we’ll cover to help you navigate this evolving landscape:

• A quick recap of 2024: How recent advancements in digital signage have set the stage for 2025.
• Predictions for the upcoming year: What to expect from the digital signage industry in 2025 and the trends shaping the future.
• Key considerations for selecting software: Factors business owners need to weigh when choosing the right digital signage solution.
• Top digital signage softwares in the USA

As businesses scale, the ability to control, customize, and optimize displays becomes crucial. A single misstep could mean missed opportunities, wasted budgets, and frustrated customers. Throughout this article, we’ll break down what to watch for, what to prioritize, and how to make the most informed choice.

So, if you’re looking to stay ahead in 2025 and elevate your business communications, you’re in the right place. Let’s dive in.

Digital Signage Advancements Fueling What’s Next in 2025

The digital signage industry has never been static, but 2024 took it to a whole new level. From upgraded software features to smarter hardware integrations, this year has been a whirlwind of change. The shift wasn’t just about adding more bells and whistles—it was about creating more personalized, data-driven experiences that truly resonate with audiences.

Why does this matter? Because these advancements are setting the tone for what’s to come in 2025. If you’re thinking about your digital signage strategy for the next year, it’s crucial to understand how the innovations of 2024 will shape your options.

A Year of Breakthroughs in Personalization & Automation

One of the biggest stories in 2024 was the push towards more personalized digital signage. Businesses weren’t just displaying generic messages anymore—they were tailoring content to specific audiences based on location, time of day, or even customer behaviors. According to a recent study, the global digital signage market is projected to grow to $27.8 billion by 2026, driven largely by these personalized capabilities.

Automation also took center stage, allowing companies to adjust content dynamically without needing a hands-on approach. This saved time, reduced costs, and improved the accuracy of messages displayed across multiple locations.

The Rise of AI and Data-Driven Decisions

Another major leap in 2024 was the integration of AI-powered analytics. Businesses were no longer guessing whether their digital displays were effective—they were measuring it in real-time with hard data. By tapping into customer behavior analytics, they could tweak content on the fly to boost engagement.

These insights weren’t just reserved for large corporations either; even small businesses could access advanced dashboards to optimize their display strategies.

Hardware Gets Smarter, Sleeker, and More Efficient

While software often steals the spotlight, 2024 also brought advancements on the hardware front. Digital screens became more energy-efficient and resilient, making them perfect for both indoor and outdoor environments. Plus, with the introduction of lightweight, compact media players (like CrownTV’s own digital signage player), businesses could deploy screens without worrying about bulky equipment or messy installations.

In short, the tech that took shape in 2024 is paving the way for a smarter, more efficient digital signage landscape in 2025. But to truly benefit from these innovations, businesses need to stay ahead of the curve.

What’s on the Horizon: Key Trends in Digital Signage for 2025

2025 is set to be a transformative year for digital signage, driven by emerging technologies and evolving consumer expectations. As businesses look to differentiate themselves in a crowded market, keeping up with the latest trends will be crucial to staying relevant. Let’s break down what’s coming next year and how these shifts could redefine the industry.

AI Takes Center Stage in Content Personalization

Artificial Intelligence (AI) is no longer a buzzword—it’s becoming the backbone of digital signage. In 2025, AI-driven content personalization is expected to reach new heights. Imagine screens that adjust messages based on real-time data, whether it’s changing promotions based on weather patterns, demographic analysis, or even foot traffic heatmaps.

For businesses, this means that displays will become smarter, delivering targeted content that resonates with specific audiences. With AI, digital signage is moving from static displays to truly adaptive experiences. This shift not only drives engagement but also enhances the efficiency of marketing budgets. Businesses can use AI algorithms to optimize screen content automatically, ensuring the right message hits at just the right moment.

Leveraging Social Media Integrations for Real-Time Engagement

Social media isn’t slowing down, and its influence on digital signage is only growing stronger. In 2025, expect to see a deeper integration between digital displays and social media platforms. User-generated content (UGC), like customer reviews, Instagram posts, or TikTok videos, will be seamlessly pulled into signage feeds, turning screens into dynamic hubs of engagement.

This trend offers a unique way to boost brand authenticity and social proof, especially in retail environments. By showcasing real-time social media interactions, businesses can drive customer trust and encourage more organic engagement. It’s not just about displaying content anymore; it’s about creating a two-way conversation between brands and customers.

Enhanced Interactivity with Touchless Technology

While interactive touch screens have been popular for years, 2025 will see a rise in touchless technologies. Thanks to the pandemic’s impact, businesses are looking for ways to engage users without physical contact. Innovations like gesture recognition and voice control are set to revolutionize how customers interact with digital signage.

Think of screens that respond to a simple wave or voice command—this isn’t the future anymore; it’s here. By reducing the need for touch, businesses can enhance the user experience while prioritizing hygiene. For industries like healthcare, restaurants, and retail, this is a game-changer, helping streamline customer interactions with minimal friction.

The Growing Role of Data Analytics and Metrics

In 2025, data will continue to be the driving force behind digital signage strategies. Businesses are no longer content with simply displaying ads—they want to know exactly what’s working. Advanced analytics dashboards will provide deeper insights into display performance, audience engagement, and content effectiveness.

With this data at their fingertips, companies can make more informed decisions, tweak content on the fly, and maximize ROI. Expect to see more businesses using predictive analytics to tailor content based on consumer behaviors, trends, and even predictive purchasing patterns.

Seamless Integration with IoT and Smart Devices

The Internet of Things (IoT) is set to further blur the lines between digital signage and other smart technologies. In 2025, digital displays will connect more seamlessly with smart devices, from mobile phones to in-store sensors. This integration enables more personalized, location-based messaging that enhances the customer journey.

Imagine a customer walking into a store and receiving a customized offer on the nearest digital screen based on their past purchases or browsing history. By leveraging IoT, businesses can create a more cohesive and personalized in-store experience, driving sales and customer satisfaction.

These are just a few of the trends poised to shape the digital signage landscape in 2025. By staying ahead of these developments, businesses can leverage the latest technologies to create engaging, effective, and customer-focused display strategies.

Choosing the Right Digital Signage Software: Critical Factors to Consider in 2025

With so many digital signage solutions flooding the market, selecting the right software can feel like trying to find a needle in a haystack. The stakes are high, especially when the software you choose could be the driving force behind your customer engagement, sales conversions, and even brand perception. So, how do you pick the best fit for your business? Let’s explore the key technical factors that should guide your decision-making in 2025.

• Compatibility and Integration with Existing Systems: Before committing to a digital signage solution, it’s crucial to ensure that the software integrates smoothly with your existing systems. Whether it’s your CRM, point-of-sale systems, or cloud storage, seamless integration can save you time and reduce operational headaches. The right software should support API integrations, allowing you to connect your displays with other tools you’re already using. This ensures that you can automate content updates and deliver a more unified customer experience.
• Scalability and Flexibility for Growth: In 2025, adaptability is key. Your business might be operating with a handful of displays today, but what happens when you expand to multiple locations? Opt for software that’s scalable and designed to grow with your business. Look for solutions that can handle multiple screen deployments without compromising on performance. The ability to manage all your displays from a single dashboard can be a game-changer, especially as your network expands.
• Advanced Content Management and Scheduling Features: A robust content management system (CMS) is the heart of any effective digital signage solution. In 2025, it’s not enough to simply upload and display content—you need software that offers advanced scheduling, playlist management, and content automation. For instance, being able to schedule promotions based on specific times, days, or even local events can significantly boost your marketing impact. Look for solutions that offer drag-and-drop interfaces, making it easy to create and manage content without needing a technical background.
• Data Security and Compliance: As businesses become more data-driven, safeguarding sensitive information is non-negotiable. When evaluating digital signage software, prioritize platforms that offer strong data encryption and compliance with industry standards, such as GDPR or CCPA. This is especially important if your displays are connected to customer data sources. A lapse in security can lead to breaches that harm your reputation and customer trust.
• Offline Functionality and Content Playback: Internet outages are unpredictable, but your signage should keep running smoothly even if your connection drops. In 2025, the best software solutions will offer offline playback capabilities, ensuring your screens continue displaying content even during network disruptions. This feature can be particularly valuable for businesses in the retail and restaurant industries, where continuous messaging is essential to driving foot traffic and sales.
• Analytics and Performance Tracking: Knowing what works and what doesn’t is essential for maximizing the impact of your digital signage. Opt for software that offers built-in analytics tools, allowing you to track metrics such as impressions, dwell time, and viewer engagement. These insights can help you fine-tune your content strategy and get a clearer picture of your return on investment. For those focused on optimizing retail merchandising solutions, such data-driven decisions can significantly enhance in-store promotions.
• Support for Diverse Content Formats: A truly versatile digital signage solution should support a wide range of content formats, including images, videos, HTML5 animations, and social media feeds. This flexibility allows you to create more engaging displays that can be updated quickly as your marketing needs change. Additionally, having access to pre-designed templates can speed up content creation and keep your campaigns fresh. This is particularly beneficial for digital commerce solutions looking to streamline their content across various platforms.
• Ease of Use and Onboarding: Even the most powerful software won’t deliver results if it’s difficult to use. Look for platforms that emphasize user-friendly interfaces and provide thorough onboarding support. A solution that includes tutorials, training resources, and responsive customer support can significantly shorten your learning curve, allowing you to get your screens up and running faster. For companies aiming to implement self service solutions, having an intuitive platform is crucial to ensure smooth adoption across teams.

These are the core factors to consider when choosing digital signage software in 2025. Each of these elements plays a vital role in ensuring that your displays run smoothly, engage your audience effectively, and align with your business goals.

Top Digital Signage Softwares in the USA to Watch in 2025

When it comes to selecting a powerful and versatile digital signage solution, CrownTV’s cloud-based digital signage software is setting the standard in 2025. As businesses seek to maximize their display impact across multiple locations, having a solution that combines control, customization, and ease of use is key. CrownTV’s software ticks all those boxes and more, making it a top choice for companies aiming to optimize their digital communication strategies.

1. CrownTV’s Dashboard

CrownTV’s dashboard is designed to simplify digital signage management, whether you’re overseeing a single screen or a network of displays across various locations. This cloud-based solution offers an intuitive interface that allows you to create, schedule, and control content from anywhere. With features like pre-designed templates, you can customize your content with text, images, and shapes to align perfectly with your brand’s message.

Key Features of CrownTV’s Digital Signage Dashboard

• Remote Management: Control digital signs no matter where they’re located. Set schedules, adjust display settings, and even take screenshots of remote screens to ensure everything is running smoothly. As a technology-managed solutions provider, CrownTV empowers businesses to efficiently oversee their digital communication from a centralized platform.
• User Permissions and Roles: CrownTV’s dashboard is built to handle multiple users with different access levels. You can easily add users, assign roles, and even create teams to manage specific displays or locations. This level of control ensures only the right people have access to the right tools, making it ideal for retail and hospitality markets where customized content is essential.
• Cloud Storage Integration: The dashboard seamlessly integrates with cloud storage, allowing businesses to upload and use files directly within their signage campaigns. This makes it easier to keep content fresh and relevant without the need for constant manual updates, which is why CrownTV stands out as a digital signage solutions company.
• Content Scheduling: Automate when and where your content displays with advanced scheduling options. Group screens for synchronized messaging or schedule unique content for individual locations, all from a single dashboard. This feature is part of CrownTV’s commitment to offering industry-leading technology solutions for businesses looking to optimize their digital communication.
• Customization and Templates: CrownTV offers a library of ready-to-use templates, and if you need something tailored, their design team can create custom templates to fit your brand’s needs. These capabilities are part of CrownTV’s role as a leading intelligent solution provider that helps businesses power their digital communication worldwide.

With this digital signage software, businesses can leverage innovative retail technology solutions to enhance customer engagement and streamline content management, making it an invaluable partner in achieving effective digital signage strategies.

Why CrownTV Will Stand Out in 2025?

The versatility of CrownTV’s software means that businesses can efficiently manage displays across diverse industries—from retail and hospitality to healthcare and fitness centers. With scalable solutions that grow with your business, CrownTV ensures that your digital signage remains effective, whether you’re managing a small storefront or a nationwide network. By providing in-store digital solutions, CrownTV helps retailers enhance customer engagement directly at the point of purchase.

The combination of robust features, user-friendly design, and reliable performance makes CrownTV’s digital signage dashboard a standout choice for 2025. Businesses looking for a solution that offers scale, efficiency, and flexibility will find CrownTV to be among the leading intelligent solution providers, seamlessly helping them power digital communication worldwide.

2. BrightSign

BrightSign has established itself as a reliable and innovative player in the digital signage space, and its proprietary operating system, BrightSignOS, is set to make waves in 2025. Purpose-built for digital signage, BrightSign’s solutions are optimized to deliver exceptional performance, security, and scalability. Let’s take a closer look at what makes BrightSign stand out.

Key Features

• Purpose-Built OS: BrightSignOS is specifically designed for digital signage, ensuring optimized performance and seamless integration with content management systems (CMS).
• Robust Security: Features like a secure digital signature and customizable security profiles reduce risks to near zero, making it a trusted choice for businesses with stringent data protection needs.
• Remote Management & Diagnostics: BrightSign provides powerful remote control features, allowing businesses to manage player settings and monitor performance from anywhere. This minimizes the need for costly site visits.

BrightSignOS is at the core of BrightSign’s digital signage players, delivering exceptional reliability and unmatched performance. The OS operates in a highly secure environment, running only a single signage application, which eliminates vulnerabilities typically associated with multi-purpose operating systems. This focus on a dedicated, streamlined platform allows businesses to confidently deploy digital signage solutions without the risk of system crashes or security breaches.

Moreover, BrightSign’s integration capabilities are extensive, working seamlessly with hundreds of global CMS solutions. This flexibility enables businesses to leverage their existing software infrastructure while enhancing it with BrightSign’s advanced features. The platform is built to handle demanding content such as motion graphics, HD video, and interactive displays, ensuring that your digital signage remains engaging and visually impressive.

With its combination of security, performance, and sustainability, BrightSign is positioned as one of the top digital signage software solutions to watch in the USA for 2025.

3. Xibo Signage

When it comes to flexibility and cost-effectiveness, Xibo Signage stands out as a popular open-source digital signage software. Tailored for businesses looking to deploy reliable displays without breaking the bank, Xibo continues to gain traction in the USA market for its adaptability and ease of use.

• Open Source and Cost-Effective: Xibo operates on an open-source model, making it highly affordable while still offering a robust set of features.
• Multi-Platform Compatibility: The software supports various operating systems, including Windows, Android, webOS, and Linux, allowing businesses to use existing hardware.
• Cloud Hosting and Web CMS: Xibo offers cloud-based hosting with a web-based CMS that users can access from anywhere, simplifying content management.
• Custom Layout Editor: Create visually appealing digital content using Xibo’s intuitive layout editor, designed for quick content creation and scheduling.

Xibo’s open-source model offers businesses a flexible and budget-friendly approach to digital signage. The platform is designed to support a wide array of devices, from standard monitors to specialized displays. By allowing users to install the software on their own hardware, Xibo significantly lowers the total cost of ownership, making it an attractive option for small to medium-sized enterprises.

The cloud-based CMS further enhances its usability, offering centralized control over multiple screens from a single web interface. Users can schedule content, manage layouts, and even run advertising campaigns with ease. This makes Xibo particularly suited for industries like retail, corporate communication, and education, where adaptability and cost efficiency are crucial. The software’s headless CMS capabilities and API suite also provide businesses the flexibility to integrate Xibo into existing digital infrastructure, ensuring seamless operation across different environments.

4. Omnivex

Omnivex has been a significant player in the digital signage industry for over three decades, providing robust solutions designed to elevate communication and engagement. Known for its flexible and scalable platform, Omnivex is a top choice for enterprises looking to optimize their digital signage strategy in the upcoming year.

• Real-Time Data Integration: Seamlessly integrates data from multiple sources, displaying it dynamically on any screen to enhance audience engagement.
• Scalable and Flexible: Adaptable to a wide range of hardware and screen types, making it a versatile choice for businesses of any size.
• Enterprise-Level Security: Focused on data protection, Omnivex ensures that your content remains secure across all digital signage deployments.

Omnivex software is built to deliver real-time digital communications by integrating data from various sources and displaying it on a multitude of screens. This capability allows businesses to engage their audience with up-to-the-minute information, such as news updates, internal KPIs, or even live data feeds. The ability to harness data in real-time can significantly enhance customer engagement, particularly in industries like retail, healthcare, and corporate communications.

Additionally, Omnivex offers a high degree of scalability and flexibility, supporting everything from small digital kiosks to expansive video walls. Whether your organization is deploying content on a single screen or managing a network of displays across multiple locations, Omnivex’s platform provides centralized control. This ensures that content updates can be rolled out efficiently, saving time and resources while maintaining consistency.

When it comes to security and user management, Omnivex doesn’t cut corners. The software includes built-in features like user role customization and content approval workflows, which help businesses maintain control over who has access to specific content. This is particularly important for organizations that require stringent compliance with data security regulations. By offering both cloud-based and on-premises solutions, Omnivex gives businesses the flexibility to choose the deployment model that best suits their operational needs.

5. friendlyway

friendlyway is making its mark as a digital signage software to watch in 2025, offering cloud-based solutions that focus on enhancing visitor engagement, workforce management, and self-service functionality. With over 25 years of industry experience, friendlyway’s platform is geared towards simplifying digital communications while maximizing efficiency.

• All-in-One Cloud Platform: Provides seamless integration with a variety of hardware and offers plug-and-play modules for visitor management, digital signage, and self-service kiosks.
• Customizable Content Management: The drag-and-drop content editor and robust scheduling tools make it easy to tailor displays to meet specific business needs.
• Self-Service Solutions: Empower customers and employees with interactive kiosks designed to streamline routine tasks like check-ins, wayfinding, and form submissions.

The friendlyway Cloud Platform is designed to deliver a flexible, modular approach to digital signage. Its cloud-native architecture allows businesses to efficiently manage content across multiple screens and locations, ensuring that communication remains consistent and engaging. With the ability to integrate real-time data, the platform empowers businesses to keep their messaging relevant and timely, whether it’s for customer announcements, wayfinding, or workforce updates.

What sets Friendlyway apart is its focus on self-service and visitor management. The platform’s interactive features enable organizations to streamline visitor check-ins, enhance customer experience, and improve overall operational efficiency. This is particularly useful for industries like healthcare, corporate offices, and retail, where reducing wait times and optimizing visitor flow are key priorities.

Additionally, friendlyway’s drag-and-drop content management system simplifies the creation of visually engaging displays. The platform supports both passive and interactive content, making it a versatile choice for businesses looking to deploy tailored messaging and maximize engagement. With support for a wide range of devices, friendlyway ensures that organizations can leverage existing hardware while optimizing their digital signage strategy.

Wrapping Up: Transform Your Digital Displays with CrownTV

Choosing the right digital signage software can truly set your business apart in 2025. Whether you’re looking to boost engagement, streamline communication, or create more personalized customer experiences, selecting a solution that aligns with your business needs is key. With so many advancements happening in digital signage technology, CrownTV offers a robust, user-friendly option that can help you stay ahead.

Let’s quickly revisit the key insights covered in this post:

• 2024 Recap: The industry saw major leaps in personalization, AI integration, and automated content management, laying the groundwork for what’s coming next year.
• What to Expect in 2025: The rise of AI, touchless technologies, and data-driven strategies are set to dominate the market, offering more dynamic and interactive signage experiences.
• Key Factors for Software Selection: From scalability to advanced analytics and user permissions, businesses need to carefully evaluate their options to maximize their signage impact.
• CrownTV: CrownTV’s cloud-based dashboard stands out as a comprehensive solution that simplifies content management, improves user control, and integrates seamlessly with existing systems.
• BrightSign: Known for its purpose-built operating system, BrightSign offers reliable performance with self-healing capabilities and secure remote management, making it a great choice for enterprises seeking robust digital signage solutions.
• Xibo Signage: As an open-source platform, Xibo provides cost-effective digital signage solutions that support multiple platforms and offer flexible cloud hosting options, making it ideal for businesses on a budget.
• Omnivex: With a focus on real-time data integration and scalability, Omnivex offers enterprise-level digital signage solutions that enhance communication and engagement through its versatile software.
• friendlyway: Combining visitor management, self-service kiosks, and digital signage, friendlyway’s all-in-one cloud platform helps businesses streamline processes, enhance customer experiences, and improve operational efficiency.

By embracing these trends and selecting the right software, you can leverage digital signage to captivate your audience and drive meaningful engagement. CrownTV’s solutions are designed to seamlessly connect the digital and physical worlds, making the process smooth, efficient, and effective. Ready to take your business’s visual communication to the next level?

Explore the possibilities with CrownTV, and start turning your screens into powerful storytelling tools today.

What You Can Expect with CrownTV’s Digital Signage Solutions

When it comes to choosing the right digital signage software in 2025, CrownTV offers a suite of services designed to simplify your journey and maximize your impact. Here’s what you can count on:    

• Tailored turnkey services: CrownTV takes the hassle out of sourcing and setting up high-quality indoor and outdoor displays. From hardware acquisition to seamless installation, you have the freedom to manage your content from any device, wherever you are.    
• Comprehensive project planning and consultation: From the initial site survey to complete system execution, CrownTV manages every detail. We ensure that your installations meet all necessary standards, providing a streamlined, worry-free process from start to finish.    
• Reliable media player technology: CrownTV’s exclusive media player is designed for high performance, allowing your digital content to shine. Such compact, yet powerful digital signage hardware solutions ensures smooth playback and consistent delivery across all your screens.
• Diverse app integrations: Unlock endless possibilities with CrownTV’s extensive library of apps and integrations, allowing you to enhance your signage content with dynamic features tailored to your business needs.    
• Expert strategy development: Tap into our deep knowledge of audio-visual systems and digital signage to craft strategies that boost communication and audience engagement. Our solutions are designed to align with your business objectives, ensuring impactful results.    
• Consistent support and proactive maintenance: With CrownTV, you’re never left in the dark. Our dedicated support team is always ready to help with troubleshooting, updates, and any adjustments needed to keep your signage system running smoothly.    
• Over 13 years of proven experience: With more than a decade in the digital signage industry, CrownTV’s expertise translates into efficient network setups and responsive support that keeps your screens running at peak performance.    
• Nationwide certified installation: CrownTV offers professional installation services in all 50 states. Our certified technicians handle everything from cabling and system activation to rigorous testing, ensuring your displays are set up flawlessly.    

With CrownTV by your side, you’re equipped with the tools, expertise, and support needed to create a digital signage network that drives engagement and delivers results. Let’s transform your business displays into powerful communication assets that captivate your audience.