Choosing the right TV for your digital signage can transform your business communication, engagement, and aesthetic appeal. With 63.5% of people reporting that digital signage catches their attention, the importance of selecting the right display is undeniable.
Specially crafted for the unique demands of retail, hospitality, or corporate environments, the ideal digital signage solution does more than show content—it captivates audiences
Here’s what you’ll discover in this guide:
- Key differences between digital signage displays and consumer TVs.
- Top picks for digital signage TVs, focusing on sizes, brightness, and durability.
- Practical buying guide, including what to look for and where to buy.
- Installation tips to ensure your digital signage setup is flawless.
- How to maximize engagement with your digital displays in different business environments.
This guide will help you find the best commercial digital signage TV screen for your business, ensuring you make the most informed decisions for enhancing your visual communication strategy.
Are Digital Signage Displays and Consumer TVs the Same?
No, digital signage displays and consumer TVs are not the same, and recognizing their differences is crucial for making informed decisions for your business needs.
- Commercial digital signage displays:
- Engineered for endurance, and designed to operate seamlessly 24/7.
- Built to be resilient against screen burns, a common issue in consumer TVs used for static image applications over extended periods.
- Additionally, digital signage solutions offer superior brightness and contrast ratios, ensuring clear visibility in various lighting conditions, from shadowed interiors to sunlit exteriors.
- Consumer TV models:
- Intended for less frequent use and do not possess the robust features necessary for continuous operation.
- These television screens typically lack the specialized connectivity options and orientation flexibility that commercial displays require.
- They also often do not support the use of an external media player, like CrownTV’s media player, which is essential for many professional digital signage setups.
Key Features to Look For When Buying a TV for Digital Signage
Choosing the right TV for digital signage is essential to enhance the functionality and impact of your content. Here are a few things to keep in mind when buying a TV for digital signage display: to help you select the ideal display for your requirements:
- Optimal Brightness and Contrast: Brightness acts as a gateway to ensuring your content is visibly striking.
- Look for displays with a minimum brightness of 700 nits for indoor use and at least 2,500 nits for outdoor visibility to counteract direct sunlight.
- A high contrast ratio will make your digital signage screens vivid and keep them from washing out, especially in bright conditions.
- Durability and Longevity: Commercial display TVs are built for the long haul.
- Choose models specifically designed for extended use and warranties that address prolonged operation and environmental demands.
- Look for displays certified for 24/7 operation and offer protection against issues like screen burn, which can be prevalent in static image scenarios.
- Orientation Versatility:
- Digital signage software frequently demands flexibility in how displays are oriented to maximize space and visual impact.
- Ensure the TV screen display technology can function effectively in landscape and portrait modes, crucial for integrating into video walls and other dynamic setups.
- Robust Connectivity Options: Versatile connectivity is essential for effective digital signage deployment. Beyond offering multiple HDMI ports, look for a TV display with USB, Ethernet, and integrated Wi-Fi capabilities.
- Integrated Media Players: Choose TV screens with built-in media players to simplify your setup. This integration minimizes the need for additional hardware, streamlining installation and potentially lowering costs.
- Energy Efficiency: With digital signage operating for many hours a day, prioritizing energy efficiency is crucial. Choose LED or newer OLED TV screens that consume less power while maintaining excellent brightness and clarity.
- Resolution Requirements:
- Choose the resolution based on your specific content needs and viewer distance. For most applications, Full HD (1080p) is adequate.
- However, for signage where viewers will be closer than three feet, a 4K resolution may be necessary to maintain sharp, detailed images without visible pixels.
- Recommended Sizes and Configurations: Screen Size matters in digital signage. Commonly, screens ranging from 32 inches for small spaces to 98 inches for large venues offer a good spectrum. Unlike a normal TV, professional displays are optimized for various professional settings and viewing conditions.
CrownTV streamlines the complex process of selecting digital signage by offering personalized white-glove service. We assist you in choosing the perfect display and hardware tailored to your specific needs, ensuring a seamless and efficient setup for your digital signage projects.
Top Picks for Commercial Digital Signage Displays
Here are our top picks that cater to every price range, ensuring that no matter your budget, you can find a TV option for your digital signage needs that combines durability, high performance, and innovative features.
#1. Samsung Neo QLED TV QN95B
Best For: High-impact digital signage in high-traffic areas
The Samsung Neo QLED TV QN95B excels as a premier option for digital signage, offering top-tier brightness and performance ideal for dynamic content display. Its advanced Neo QLED technology ensures outstanding picture quality for businesses intent on capturing and holding the audience’s attention.
Relevant Features:
- Neo QLED Technology: Ensures brightness and color accuracy, essential for vivid and appealing content.
- Quantum Matrix Technology: Provides quality control over backlighting, enhancing detail and contrast in every scene.
- Object Tracking Sound+: Audio follows the action on screen, creating an immersive viewing experience.
- Smart TV Capabilities: Includes built-in apps specifically designed for managing digital signage content.
- Sleek Design: A slim and elegant profile that enhances any professional setting.
Pricing: $1,599.99 for the 65-inch model and goes up to $4,299.99 for the 85-inch model
Pros:
- Excels in various lighting conditions
- Minimizes glare and ensures optimal visibility
- Offers integrated sound for a cohesive experience
- Features pre-installed digital signage applications for easy setup
Cons:
- Its higher price point might be a significant investment, especially for smaller businesses or those with minimal signage needs
- The advanced technological features may present a learning curve for new users
#2. Hisense U7H Google TV
Best For: Cost-effective digital signage in businesses and public spaces
The Hisense U7H Google TV presents an affordable yet high-quality option for digital signage, featuring 4K UHD resolution and HDR support. This TV uses the Google TV platform, simplifying access to streaming services and content management, making it highly suitable for varied digital signage applications.
Relevant Features:
- 4K UHD Resolution: Delivers crisp and clear picture quality for an immersive viewing experience, complemented by up to 1000 nits of peak brightness.
- HDR Support: Enhances color accuracy and contrast, providing vibrant visuals even in brightly lit areas.
- Google TV Platform: Streamlines access to apps and services, aiding effortless content management.
- Compatibility with Digital Signage Apps: Easily integrates with various signage applications for versatile content deployment.
- Dolby Vision and Dolby Atmos: Offer a superior audiovisual experience, bringing content to life with stunning clarity and immersive sound.
Pricing: Around $800 for the 55-inch model, with the 65-inch variant priced at approximately $1,000
Pros:
- Utilizes the Google TV operating system, for simplified access to streaming and easy content management
- Supports a wide range of digital signage apps from Google Play Store
- Enhances the sensory experience with superior sound quality, thanks to Dolby Atmos, providing an immersive audio-visual environment.
Cons:
- Brightness and color accuracy may fall short in very brightly lit environments.
- The smart features are more limited than those in more expensive televisions
#3. Sony Bravia X95K TV
Best For: Premium digital signage with unparalleled brightness and color accuracy
The Sony Bravia X95K TV is a state-of-the-art display designed for businesses and public spaces that demand the highest quality in digital signage. Honored as a CES® 2022 Best of Innovation Awards
This TV features advanced Mini-LED technology and exceptional color accuracy, offering outstanding picture quality that makes it ideal for environments where visual impact is key. Additionally, the inclusion of BRAVIA CAM1 enhances user interaction, making it a top choice for dynamic and engaging digital displays.
Relevant Features:
- Mini-LED Technology: Enhances brightness and improves color accuracy, crucial for ensuring that digital signage remains vibrant and engaging in various lighting conditions.
- XR Triluminos Pro Technology: Delivers natural colors and crisp details, crucial for captivating viewers and enhancing engagement with lifelike image quality.
- Built-in Digital Signage Apps: Comes equipped with smart TV features that streamline content management, making it easy to update and schedule digital signage content effectively.
- High Brightness and Contrast: Features such as the XR Backlight Master Drive offer precise control of backlighting and contrast, producing deep blacks and bright whites, ideal for visibility in brightly lit commercial environments.
- Eco-Friendly and Energy Efficient: Incorporates Sony-developed SORPLAS™ with an 85% recycling rate for components and unique backlight control technologies that reduce power consumption, supporting sustainability in business operations.
Pricing: Around $2,799.99 for the 65-inch model, with the 85-inch variant priced at approximately $5,499.99
Pros:
- Advanced backlight control enhances visibility while maintaining energy efficiency
- Produces natural colors and sharp details that can captivate and engage audiences effectively
- Equipped with smart features that simplify the management and deployment of digital content
Cons:
- The high cost may be challenging for smaller operations or budgets
- Advanced technology may be excessive for basic signage needs
#4. LG C2 OLED TV
Best For: High-quality digital signage in stylish setups with exceptional picture quality
The LG C2 OLED TV is a top-tier choice for businesses and public spaces seeking to elevate their digital signage with superior image quality and a modern design. Utilizing advanced OLED technology and the Alpha a9 Gen 5 AI Processor, this TV delivers stunning visuals and is equipped with built-in digital signage applications, making it perfectly suited for high-end digital display requirements.
Relevant Features:
- OLED Technology: Offers exceptional picture quality with perfect blacks and vibrant contrasts, essential for captivating visuals.
- Alpha a9 Gen 5 AI Processor: Ensures precise image and audio tuning, enhancing the overall impact of displayed content.
- Built-in Digital Signage Apps: Facilitate easy and effective content management directly through the TV.
- Slim and Sleek Design: Complements any upscale decor, adding a touch of elegance to your digital signage setup.
- WebOS Platform: Provides straightforward access to streaming services and simplifies content management.
Pricing: Starts at $1,299.99 for the 42-inch model to $4,999 for the 83-inch model
Pros:
- Delivers outstanding visual quality with deep blacks and intense colors, enhancing viewer engagement
- Pre-installed apps make it easy to manage and update signage content without additional devices
- The WebOS interface is user-friendly, making it easy to navigate and manage
Cons:
- The higher price point might be a barrier for smaller businesses or those with limited budgets
- OLED screens may not be as bright as LED or Mini-LED TVs, which could affect visibility in brightly lit environments
#5. TCL CLASS 6-SERIES
Best For: Large-scale digital signage on a budget
The TCL 75R655 offers an exceptional combination of size and affordability, making it an ideal choice for businesses and public spaces that need high-quality digital signage without the high cost. This 75-inch TV not only provides a large canvas for your content but also delivers it in stunning 4K UHD resolution, enhanced by HDR10 and Dolby Vision for superb color accuracy and contrast.
Relevant Features:
- 75-inch Display: Creates a large and impactful viewing area for digital signage.
- 4K UHD Resolution: Ensures crisp and clear picture quality, making content more engaging.
- Built-in Digital Signage Apps: Simplifies content management with tools tailored for digital displays.
- Roku TV Platform: Facilitates easy access to streaming services and seamless content management.
- HDR10 and Dolby Vision: Support enhances the color depth and contrast, crucial for eye-catching visuals.
Pricing: Priced at around $1,499 for 75-inch display
Pros:
- Delivers detailed 4K imagery crucial for producing sharp and engaging digital signage content
- Roku platform integration ensures streamlined content management and easy updates
- Enhanced color accuracy and rich contrast from HDR10 and Dolby Vision create visually striking displays
Cons:
- Lower brightness levels compared to premium models may reduce visibility in brightly lit areas
- Limited advanced smart features might hinder complex integrations and customizations
#6. Samsung QLED Q60A Series
Best For: Visually engaging digital signage in compact settings
The Samsung Class QLED Q60A Series TV stands out for its ability to deliver vibrant colors and crisp details, making it perfect for digital signage in spaces where visual impact is crucial. Featuring Quantum Dot technology wrapped in a sleek design, this TV not only boosts the aesthetic appeal of any business or public space but also enhances viewing experiences with its advanced display technology.
Relevant Features:
- Quantum Dot Technology: Offers vibrant colors and enhanced contrast, perfect for capturing viewer attention.
- Quantum HDR: Improves color accuracy and detail, ensuring that digital signage displays are both eye-catching and informative.
- Smart TV Features: Includes built-in digital signage apps, streamlining content management.
- Slim and Sleek Design: Fits well in any modern decor, enhancing the location’s aesthetic.
- Motion Xcelerator: Provides smooth motion handling, crucial for dynamic content and videos.
Pricing: Priced at around $800 for 55-inch display
Pros:
- Enhanced detail and color precision from Quantum HDR ensure high-quality, informative displays
- Smart integration simplifies content updates and management, enhancing usability
- Smooth motion technology keeps dynamic content clear and captivating, avoiding blur
Cons:
- Higher costs compared to similar-sized models might stretch some budgets
- May lack the peak brightness of more advanced QLED models, posing a challenge in extremely bright conditions
#7. LG NanoCell 80 Series
Best For: Captivating digital signage with precise color accuracy
The LG Class UHD NanoCell 80 Series is tailored for businesses and public spaces requiring high-fidelity visuals in their digital signage. Featuring NanoCell technology, this TV offers vibrant colors and wide color accuracy, packaged in a sleek design that complements any modern environment.
Relevant Features:
- NanoCell Technology: Delivers vivid and accurate colors across a broad spectrum, ideal for creating engaging digital content.
- Full Array Dimming: Provides precise backlight control, enhancing contrast and making details pop even in varied lighting conditions.
- Smart TV Features: Equipped with built-in apps designed for easy digital signage management.
- Slim and Stylish Design: Enhances the visual appeal of any setting, aligning perfectly with contemporary decor.
- α7 Gen4 AI Processor: Optimizes image and sound quality, ensuring a superior viewing experience.
Pricing: Priced at around $649.99for 50-inch display
Pros:
- The integration of dedicated digital signage applications simplifies content updates and system management
- Aesthetically pleasing design that adds to rather than detracts from its environment
- Advanced processing power from the α7 Gen4 AI enhances both visuals and audio, creating a more immersive experience
Cons:
- May lack the peak brightness levels of some higher-end models, which could be a drawback in outdoor installations or south-facing locations
#8. Amazon Fire TV 4-Series
Best For: Budget-conscious businesses needing an easy-to-manage digital signage solution with access to streaming services
The Amazon Fire TV 4-Series offers an affordable and straightforward approach to digital signage. With a user-friendly interface, Alexa voice control, and extensive app compatibility, this smart TV simplifies content management and integrates seamlessly into various business environments.
It’s an ideal choice for retail stores, public spaces, and businesses looking for a cost-effective way to display dynamic content.
Relevant Features:
- User-Friendly Interface: Simplifies content management and system navigation.
- Alexa Integration: Enables voice control and connectivity with other smart devices.
- Digital Signage App Compatibility: Supports a variety of apps for flexible content creation and scheduling.
- 4K Ultra HD Resolution: Delivers excellent image quality for clear and impactful visuals.
- HDR10 and HLG Support: Ensures enhanced color and contrast for more vivid displays.
Pricing: Around $370 for the 55-inch model
Pros:
- Streamlined content management through an intuitive interface, reducing the learning curve
- Hands-free operation and system adjustments, improving operational efficiency
- Economical pricing makes high-quality digital signage accessible to smaller businesses
Cons:
- Less durable than commercial-grade displays, potentially affecting longevity
- Offers limited options for customization, which may restrict some usage scenarios
#9. LG UH5F-H Series
Best For: Reliable and versatile digital signage in bright and demanding environments
The LG UH5F-H Series is engineered specifically for the needs of commercial digital signage applications. Offering high brightness levels, an intuitive webOS platform for content management, and a robust design, this professional display series is well-suited for businesses looking for dependable performance in various settings.
Relevant Features:
- High Brightness: Ensures clear visibility even in brightly lit conditions, crucial for outdoor settings or storefront windows.
- webOS Platform: Facilitates straightforward content management and provides easy access to a range of applications.
- Built-in Media Player: Allows for seamless playback of digital content without the need for external devices.
- Robust Design: Built to withstand the rigors of commercial use, ensuring long-term reliability.
- Multiple Connectivity Options: Offers flexibility in installation with a variety of input/output ports.
Pricing: Priced around $1,450 for the 55-inch model
Pros:
- Eliminates the need for extra hardware through a built-in digital signage player, enhancing simplicity
- Durable construction meets the challenges of intense commercial use, promising longevity
- Versatile connectivity accommodates diverse installation requirements with ease
Cons:
- May lack the specialized features of more advanced commercial displays
- Offers limited customization, which could be restrictive for specific digital signage setups
#10. Toshiba 4K UHD Smart TV (Fire TV Edition)
Best For: Budget-conscious businesses seeking an easy-to-manage digital signage solution with streaming capabilities
The Toshiba 4K UHD Smart TV (Fire TV Edition) is engineered for dual use in home entertainment and digital signage applications. Featuring a user-friendly interface, Alexa integration, and compatibility with various digital signage apps, the model offers a straightforward and cost-effective solution for businesses looking to enhance their digital signage capabilities without extensive setup or high costs.
Relevant Features:
- User-Friendly Interface: Simplifies content management, allowing for straightforward operation.
- Alexa Integration: Enables voice control and integration with other smart devices, enhancing operational convenience.
- Digital Signage App Compatibility: Supports a wide range of apps for flexible content creation and scheduling.
- 4K UHD Resolution: Provides sharp, high-quality images that capture attention and enhance viewer engagement.
- HDR10 and Dolby Vision Support: Improves color depth and contrast, ensuring that the visuals are not only clear but also vibrant.
Pricing: Starts at $279.99 for the 55-inch model to $499.99 for 75-inch model
Pros:
- Alexa capability integrates seamlessly into a smart ecosystem, streamlining adjustments and controls
- Cost-effective for small to medium-sized businesses due to its competitive pricing
- High-definition resolution ensures content is displayed with clarity and detail
Cons:
- Not as robust as displays specifically built for continuous use, which may affect its longevity in demanding environments
- Fewer customization features might limit its use in specialized digital signage setups
Quick Overview: Top TVs for Digital Signage
The following table provides a concise comparison of the top TVs for digital signage, highlighting key features, pricing, and ideal use cases to help you quickly identify the best option for your business needs.
| Key Features | Samsung Neo QLED TV QN95B | Hisense U7H Google TV | Sony Bravia X95K TV | LG C2 OLED TV | TCL Class 6-Series | Samsung QLED Q60A Series | LG NanoCell 80 Series | Amazon Fire TV 4-Series | LG UH5F-H Series | Toshiba 4K UHD Fire TV |
|---|---|---|---|---|---|---|---|---|---|---|
| Best For | High-impact areas | Cost-effective digital signage | Premium color accuracy | Stylish setups with quality | Large-scale budget signage | Compact, visually engaging spaces | Precise color accuracy | Easy management with streaming | Bright, demanding environments | Budget-friendly with streaming |
| Display Technology | Neo QLED | 4K UHD | Mini-LED | OLED | 4K UHD | QLED | NanoCell | 4K UHD | High Brightness | 4K UHD |
| Resolution and Brightness | Quantum Matrix, Object Tracking | 4K, up to 1000 nits | High Brightness and Contrast | 4K, High Contrast | 4K, HDR10, Dolby Vision | Quantum Dot, HDR | Full Array Dimming | HDR10, HLG | 4K, Very High Brightness | HDR10, Dolby Vision |
| Integrated Smart Features | Smart TV Capabilities | Google TV Platform | Smart TV Features | WebOS, Built-in Apps | Roku TV Platform | Smart TV Features | Smart TV Features | Alexa, Digital Signage Apps | webOS, Built-in Media Player | Alexa, Digital Signage Apps |
| Price Range | $1,599.99 – $4,299.99 | $800 – $1,000 | $2,799.99 – $5,499.99 | $1,299.99 – $4,999 | Around $1,499 | Around $800 | Around $649.99 | Around $370 | Around $1,450 | $279.99 – $499.99 |
Tips on Setting Up Your TV for Digital Signage
Setting up a TV for digital signage involves more than just physical installation—it’s about optimizing the display content to communicate effectively and captivate your audience. Here’s how to ensure your digital signage TVs are well-positioned and deliver content effectively:
Choose the right location
Selecting the perfect spot for your commercial displays is crucial. Place the screen where it can be easily seen by the highest number of viewers, such as areas with high foot traffic.
The height should be at eye level or slightly higher to naturally attract attention. Also, avoid placing the screen where direct sunlight or bright interior lighting could cause glare, which would diminish its visibility and impact.
Pro Tip: Consider the dynamics of your space and how different times of day affect lighting conditions. Adjust positioning seasonally if necessary to maintain optimal visibility.
Ensure proper mounting
Ensure that your TV is securely mounted with reliable hardware that can support its weight. Safety should be your top priority, especially in environments frequented by the public.
Using tilt mounts can also be beneficial as they allow you to adjust the viewing angle to best suit the viewer’s height and viewing distance, optimizing visibility and impact.
Pro Tip: CrownTVoffers a range of mounting options and can assist in selecting the right hardware mounts for your specific needs, ensuring your setup is safe and seamless.
Optimize display settings
Adjust your TV’s brightness and contrast to match the ambient lighting of its environment to ensure your content remains visible and vibrant throughout the day.
Always use the native resolution of the TV to avoid any image pixelation. Regularly calibrating the colors makes them appear natural and consistent, which is important for maintaining brand integrity in advertisements.
Pro Tip: Schedule monthly check-ups to review and adjust your display settings, keeping your digital signage perfectly tuned to your environment’s changing conditions.
Simplify content management
Take advantage of built-in digital signage apps available on many modern TVs to streamline the process of content updates and scheduling.
Implementing remote management tools can also greatly enhance your efficiency by allowing you to update displays without direct physical access to the screens, ideal for managing multiple units across different locations.
Pro Tip: Use the CrownTV digital signage dashboard interface, which streamlines content management and makes it easy to update and deploy new content across various displays from a single point.
Plan for continuous operation
Digital signage often operates continuously, so it’s important to ensure there is adequate cooling to prevent the TV from overheating. Check that the installation area is well-ventilated, and consider the addition of external fans if necessary.
Also, ensure the power supply is reliable; using a UPS can safeguard against power interruptions, maintaining continuous operation without interruptions.
Pro Tip: Implement a routine maintenance schedule to check for dust accumulation and verify that ventilation systems are unobstructed, ensuring your digital signage always operates at optimal temperatures.
Looking for a Digital Signage Expert? Let CrownTV Guide You
Navigating through the best TV options for digital signage has never been easier. With this comprehensive guide, you’re now equipped to make informed decisions that align perfectly with your business’s needs and aesthetics.
Remember, the right digital signage can transform any space into a dynamic, engaging, and informative environment.
Key Takeaways:
- Choose high-brightness and high-contrast commercial screens for clear visibility in any lighting.
- Opt for durability and 24/7 operation capability in commercial displays.
- Ensure flexibility in orientation for maximum visual impact.
- Integrated media players and smart connectivity simplify content management.
- Energy efficiency and proper resolution are crucial for long-term operation.
As you step forward to enhance your business’s visual communication, remember that CrownTVis here to simplify your journey.
With our expert guidance and tailored solutions, we ensure that integrating the perfect digital signage into your space is seamless and effective. Let CrownTV help you capture and maintain the attention of your audience, effortlessly.
